Social media has become a necessity of 21^st-century life. And, that’s particularly for business persons who are passionate to connect with both customers and potential investors to expand their businesses. With the improved brand awareness, social media marketing also contributes considerably towards the overall business growth rate. If you want to make your business a mark in today’s competitive market, maintaining a strong social presence is essential for you.  And, it is possible only through social media marketing strategy designed by a seasoned digital marketing agency in Dubai.

Though an effective social media marketing strategy can deliver the desired results, the implementation of strategy can become extremely time-consuming. Updating your social profiles, sharing content, responding to customers and managing your all social media accounts can become a full-time job. So, you should arrange all these tasks in a proper way that will require minimal time effort and generate maximum output. Thankfully, there are various social media management tools that help automate social media and save hours of human efforts.

Social media automation tools can help in conducting the following tasks efficiently;

 ·         Pre-schedule social media posts

 ·         Post content on multiple social platforms

 ·         Make sure that you’re sharing content consistently (weekly or monthly basis)

 ·         Manage the various types of content you share

 ·         Track results.

alsoIt  Here, I’m going to describe two popular social media automation tools which are widely used by social media marketers around the world. It is advisable that you should also make sure; your selected social media agency in Dubai also has expertise in the modern automation tools.

Hootsuite

It is one of the most popular social media management tools available in the market. It is used by millions of people all over the world to market their business on different social media channels efficiently. Its extensive social listening dashboard allows you to manage more than 25 social networks including Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn, etc. In HootSuite, you can easily customize your dashboard to manage your featured social channels and schedule your posts on multiple platforms. The auto-scheduler option helps you to determine the best time to post your content.

 Another interesting feature of HootSuite is the analytics dashboard. Through this option, you can easily track the performance of your marketing campaign and also analyze the growth of your social media community. Furthermore, it also helps you in getting valuable insights regarding your keywords, competitors, and trends in real-time.

Buffer

 Buffer is a simple and easy-to-operate management tool which can make your social media promotion well-organized, efficient and less time-consuming. With buffer, you can create and schedule posts on multiple social channels in advance. It also has the ability to suggest the best posting times based on the engagement of your target audience. Furthermore, through this advanced tool, you can also choose the frequency of your daily posting and share them automatically.

Buffer also presents an inbuilt analytics tab to generate reports for checking the performance of your social media activities. Besides tracking the number of likes, shares, clicks, retweets, and tags, it also offers information about the reach of your posts. Buffer is compatible with popular browsers like Google Chrome, Firefox, and Safari to manage multiple social media networks.

For the proper utilization of these social media tools, you should hire a specialized social media agency in Dubai like Jouple. We’re a certified and talented team of social media specialists who have the ability to build result-oriented social media strategies for all kinds of business. With the proper implementation of social media strategy and automation tools, we boost your business growth and take your business to the next levels.