Do you know how many visitors your website had today? Do you know where they are coming from? Do you know what they are looking for?  Do you know what part of your marketing is proving most effective and earning you money? Do you know what the areas of improvement are? If the answers for these questions is no then you are in serious trouble don’t just sit there looking at the sore figures of sales get the detail Visitor analytics

as it is the way to keep track of your business and eventually your website which is the medium of your trade.

     When you are in ecommerce business it becomes very important for you to keep track of the visitors who are visiting your website. Your sales report may be pretty good but every missed opportunity counts and to convert these missed opportunities in to sales, you need to have knowledge of your visitors like who they are? Where they come from? What are they looking for? And where they are going? And what turns them off? You may be loosing many future customers. By visitor analytics you can improve your website and with your marketing expertise you can improve the overall performance. Visitor analytics is measuring performance of your website against your goals and making relative changes.

     There are certain stages when you are getting many visitors but there is no sale, this is very common situation which can be solved by effective use of visitor analytics. Google analytics is providing free software to give an insight in your web traffic this analytics provide you information with who is visiting your website, where are they coming from and why they are or why they are not spending time on your website. Once you get confirmation that there are actual visitors to your webpage then depending on the analytics improve the website by finding the reasons why they are not staying on the website, why visitors are not converted to customers. Also check for the right kind of traffic because if you are selling in house furniture and you are getting visitors searching for  garden furniture then these are not qualified visitors.

     First lesson to be learned after looking at the analytics is you should be getting the visitors for the products you are selling on your website. Always look for the key phrases for the product selling. When you know right visitors are landing in your site but you are not getting sales then analyze where they are going and why they are going. Improve the website accordingly, always study the behavioral aspects of the visitors and think by their minds. A good website owner will always look for the scope of improvement and will always analyze the history along with the present status of website.

     Visitor analytics is a study of visitors visiting your website in every aspect from paths your visitors are using to end up on your website to their style of browsing and from which search engines is giving you traffic on which terms to which referrals and affiliates are driving traffic to your website. Together studying all these elements you can improve your website thus improving the chance of sales.