Lately the geek culture has been present in many markets prevailing in the world of fashion, and creating a trend in many others where your audience is willing to spend a lot of money for merchandising your favorite geek series or thing. With this in mind, this company for which I work has decided to create a whole market selling handicrafts of different mythological monsters, often belonging to creatures of fantasy books, online games or mythology itself. This company sells wax figures of cyclops, elves, dwarves; and endless things. As a digital marketer, I am in charge of attracting the largest number of fans to our store in order to attract the greatest amount of profits.