Important Aspects of Customer Relationship Management

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Collaborative Analytical
Operational Social

Operational Customer Relationship Management

Consists of Three Parts

  1. Sales Force Automations
  2. Customer Service Support
  3. Enterprise Marketing Automations

Analytical Customer Relationship Mangagement

  • Customer Migration Analysis, Segmentation Studies, New Customer Models
  • Cross-Sell Analysis, Merchandising Analysis, Customer Contact Optimization
  • Customer Attrition, Credit Risk Score, and Many Others
  • More Info on Collaborative, Analytical, and Operational CRM