Fashion was known to be solely associated with the way one dresses. However today, the word fashion is synonymous with a way a life. Spread across various choices, fashion is represented through culture, media, industry and technology.

Micro fashion capitals are spread across the world, known to be the home for trends. The concept of globalism has challenged this very idea. Art, architecture, botany and cuisine may be used as a muse for the next runway collection you read about.

Season after season, trend after trend, fashion is an industry that flourishes on the idea of change. Amongst the constant change, fashion remains to be the epitome of personal expression. While some may argue portions of society ignore brands or what the fashion industry dictates as in trend, fashion remains to be an integral part of everyone’s life. This is prevalent in couture designers finding inspiration in indigenous tribes or in the way a village kid chooses to style his hair after a quick glimpse of a popular movie poster. Style is often citied within the choice of an evening dress or well-tailored suit, but that isn’t the case today. Editors and bloggers alike suggest to stay on trend by owning a well-constructed tote bags or urge you to buy bow ties that are handmade or handcrafted.

When multinational fashion and lifestyle brands met industrialization and e-commerce to supply the rise in demand, something needed to be done. The need for everything in trend to be available promptly lead to competitors going head-to-head for first place. This revolution gave birth to a movement titled ethical fashion. A new class of buyers and customers arose who demanded ethically sourced clothing.

With the emphasis on where and how are our clothes manufactured, NGO’s such as NEST work with artisan communities around the world to encourage sustainable business practices through  the nest reviews  One step at a time, organizations and smart customers are coming together to support the cause for sustainable fashion.