Bulk email marketing is a leading part of a direct marketing nowadays, almost all the companies use bulk mail marketing to stay in touch with their clients and customers, and to generate new leads and sales. Bulk email marketing is one of the oldest digital marketing ways – it has enough practices, techniques and tips these days to make it possible for everyone to start a bulk mail marketing campaign. Sure, many years ago all the bulk email campaigns were held manually, but now, in the era of automated solutions and optimization, we have many bulk mail marketing solutions that makes email marketers’ life easier.
Today I want to talk about bulk email marketing software – I prefer it to the bulk mail marketing service, as I like to own a piece of software. That’s psychology – many of people like to possess everything and this means bulk email marketing software is better than email services. It’s even cheaper than services.
There different kinds of bulk mail marketing software. I will focus on main niches:
1. Email Extractors – pulls out emails of the web by keywords or from the exact URLs. This type of list building is good for beginners and even for experienced email marketers.
2. Email Senders – email sending software that supports SMTPs, Proxies, and different rotators. This kind of software allows creating, designing and sending your mailings.
3. Email List Managers – make it easy to manage your email lists – delete, sort, split your emails, and many more.
4. Email Verifiers – very useful kind of bulk email marketing software – it allows checking whether email address is still working or not. Sending mailings to bad email addresses will affect your statistics and your mailing quality.
5. Email Autoresponders - allows to easily auto respond your incoming emails.
6. Email Subscription Managers – makes it easy for your visitors to subscribe to your mailing list and unsubscribe from your email list. Also it allows to easily manage your subscriptions and edit your email lists.
As you can see you can have a full all-in-one bulk mail marketing work station to run and manage your email campaigns. All these software is almost automated so all you will need is to check it and edit your campaigns from time to time.