Smart Online Advertising and Marketing is the Wave of the Future!¿More people are using the internet than printed yellow pages to find businesses and services, so where should a small business focus in order to succeed online.Companies who focus offline with local markets for a majority of customers are losing to the online marketplace. Small businesses need to spend more focus smarter and more effectively online. And while the big conglomerate search engines want online marketers to focus on Pay Per Click Advertising (PPC), you and I both know that the majority of small business owners do not know how to effectively market online as they will typically blow their budget with ppc. The assumption then¿ becomes that internet advertising doesn\'t work, when really what should have been learned is that his/her current method does not work. Sure anyone can buy ppc and accidently make a couple
of bucks, but if you have not already noticed, the marketplace is getting alot more competitive and without testing ppc, advertisers will certainly fail to those that know how to compete.¿
Its true, more and more consumers are being subjected to advertisements online as this has become more of an area where they spend their time. If they need to find a local pizza joint, they will search Google, Yahoo, MSN, etc. Unless they cannot find it online, then they may look to the phonebook or dial 411. Meanwhile, businesses are paying thousands a month in yellow page ads. Whats worse is that when they tell the yellow page sales rep, that their not¿ getting the sales, the rep suggests a bigger ad. Oh yeah, have you ever counted how many yellow page companies their are in your area that claim to be the best or second best yellow pages?
Consumers are localizing their search to find what they need and where they need it. Search Pizza Your City State, and you will find effective online marketers who run a pizza place. Those local shops who want to boast their ego will advertise in PPC for just pizza, do so for only a limited amount of time as their budgets will run out real quick. And still yet, those advertisers will pay a hefty amount per month for ad space. There has got to be a better and more effective online marketing solution!
The Better Online Marketing Solution!Your web designer may suggest that a site redesign is a good idea, and he will be almost correct. I say almost because the value of all the pages you had up will be lost if you descide to rename them, so the designer or marketer must know about and utilize the effective methods of search to keep the existing value of your site.
Instead of redesigning consider making another website! The more websites, the bigger the fishing net, the more potential for traffic. If your considering this, check out the Blog Scheduling solution for quick SEO and multisite deployment.
Another approach is link marketing. Link Marketing is the act of acquiring web references to a site that suggest to the search engines that the particular site in question is better than the rest based on the volume and quality of links. If you would like to try a link marketing program that benefits the entire group equally, set your sites on Mutual Link Exchange for quality link partners.
Building the Ego and The Code That Kills Your Search ResultsEveryone loves a pretty, polished, and pristine website especially the business owner egos. But the truth is you can do nine out of ten things right for your website and you will be out of the game. Some markets are so competitive that the competition is continuously outdoing the top ten and it may come down to something as simple as overdoing it with your polished web design. Yes, the more polished the web design, typically means a decreased code to text ratio. And its that one item that can make you plummet in the search results.
Another fact is that a pretty and polished website, shows no advantage
in sales other than a method to support company egos. Some of the
ugliest sites on the internet are making the most money. Take a look at
plentyoffish.com or myspace, or any company that is based off of user
content, there is nothing pristine about them but these companies are
making a killing off of ad space. Ask
your web designer, and his solution is to upgrade your site to make it
more pretty. Heck, the majority of web designers do not even know the
first thing about online marketing and internet advertising, but they
probably can make a pretty page. Web designing and web marketing is
completely on two ends of the spectrum. If you want a pretty design,
contact a web designer. If you want more online sales and traffic,
contact a web marketer. More Information on "Effective Small Business Marketing"
Posted by blogmaximizer
at 11:24 AM MDT
