Unique SEO Trends to Watch in 2015
The methods of search engine optimization have undergone massive changes during the past few years, specifically after the launch of several algorithms by the search engine giant. You can no longer use keyword stuffing or exchanging links alone to optimize your online store. Here are some unique SEO trends to watch in 2015.
Video Advertising
Small and animated videos that last for 30 to 60 seconds will play a massive role in SEO in 2015. Created properly, they have the ability to capture the attention of the prospective client and provide them with details about your products. Apart from this Google nowadays pays higher ranking to websites containing a backlink from videos hosted on YouTube.
Blogs
Online marketers have used blogs successfully to promote the website of their clients. This trend will continue during 2015 as well.
Negative SEO
This might seem odd, but more and more marketers are employing negative SEO tactics to decrease the page rankings of their client's competitors. As a result the search engine page results of their clients increases.
Use of diversified keywords
An increasing number of specialists use diversified keywords. For example, if their client sells boots through his online shop, then keywords like leather, shoes, footwear etc. will be highly relevant.
About Ballantine
Since 1966, Ballantine has been helping companies develop cutting edge direct marketing campaigns. This family-owned and operated business has three generations working together to effortlessly fuse traditional marketing tactics with the latest promotional concepts. Leading companies throughout the United States depend on Ballantine for print and digital marketing initiatives. Innovative marketing approaches and personalized service help businesses boost their brand and improve visibility both online and offline. Ballantine provides a full range of marketing services including direct mail, print campaigns, mailing lists, email marketing, website development, SEO and much more.
Ballantine
1700 State Route 23
Wayne, NJ 07470
(973) 305-1500