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“As information technology’s power and ubiquity have grown, its strategic importance has diminished. Information system continue to influence competition, but the influence is at the macroeconomic level, not at the level of the individual company.” (From IT doen’t matter)

 

This point is mistaken.

 

1.      Even though, currently, information technology’s power and ubiquity have grown,

its strategic importance has still influenced the companies very much. Because the firms can develop the information technology into the deeper direction. They can optimize the system, add more digital value on it, have some continuous innovations,  refine the technology and delete the wasteful They can invent and develop IT in marketing the products, changing relationships with their customers (customization), reaching new market, simplifying a complex product (click here and here) and so on.

 

2 They can develop the IT into the broader direction. They can develop it in the global range, for example, they can build the sub companies in various countries, and make the IT connect each other. Or they can add IT into some new fields or product; they can add IT into some new departments, such as marketing, accounting and so on. IT. For example, they have the innovation in supply chain, please click here. Only if they are the first one, or they move quickly, they will have big competitive advantage.