Don’t you just love shopping? And especially when you have the luxury of doing it at your home itself anytime you want. No queues at billing counters or limitations in choices of products, multiple brands and access to a diversified global market. E-commerce has entirely transformed the scenario of shopping and even selling. With so many add-ons each day, this has emerged as a gargantuan business all over. With so many e-commerce websites, serving customers with great deals, Amazon has always been at the summit.
No wonder, Amazon is just as epic as the e-commerce term itself. It has innumerable features and services; and Amazon Prime is one of the most significant one that generates about $600 million from annual subscription fee alone. You can totally imagine the actual revenue it generates! Anyways, there’s something more that Amazon has commenced recently, viz. Amazon Exclusive. With Prime already there, what was the need for Exclusive? Are these two the different sides of a same coin? What was the motive behind the launch of such prime and exclusive services? You certainly look puzzled! But you won’t be anymore. With our team of consultants around here, you can never get stuck at any term related to Amazon. We have experienced and adept professionals to guide you throughout the journey of Amazon.
So in order to wipe out the whole confusion, let’s start with AmazonPrime. Amazon Prime is simply a kind of membership service, that lets its members leverage the “prime” features of Amazon which includes, free-delivery, one-day/same-day or even within few hours delivery, free video streaming, online ad-free music, unlimited photo storage, and more. Amazon with its prime service has opened the doors to possibilities beyond plain shopping website. It has embraced multiple services that today beat tycoons like Netflix and Youtube. If you’re paying for entertainment, why won’t you enjoy your shopping subscription with it too.
Amazon Prime has amalgamated the two and hence, it is a big reason for it’s success. If you are a regular and loyal Amazon customer, the benefits are far better than the value for the money you actually spend as a subscription fee, which is $10.99 per month. You get 30-minute early access to lightning deals at Amazon and a free access to the Amazon library with over 8 lakh books to read. Apart from these, there’s a special day called Prime Day for Amazon Prime members where they can grab exclusive deals and biggest discounts across all categories.
Also, the most astounding news that was announced was Amazon Air i.e. the drone service that will soon be launched to deliver lightweight parcels to their customers. Incredible! Isn’t it? Now if customers get so many services, how can sellers remain without any profits? Of course, Amazon plans a win-win for all. Sellers, too get the opportunity to showcase their products and promote them with Prime. Infact, if you have the potential, Amazon is just the right platform, as with features such as Prime, it helps you grow really quick. It assists you with Buy Box, in listing with deals and promotions, advertisements, and what not. You’re able to boost up your sales, and soon you may become a trusted brand.
Anyway, coming back to our doubt, how is that different from Amazon Exclusive? Let’s try to comprehend that. As the name says itself, Exclusive means for unique and special products. This service was launched specially to support technology and innovation. The popular television series named Shark Tank, inspires the whole idea. There are so many creative things around the globe that can make your lives easy, but not all people are aware of those, or able to utilize those. Amazon brings up this exclusive platform for such products. These special and innovative products are showcased and are available on Amazon only (or their own website or actual stores).
Amazon exclusively promotes them, thus attracting millions of customers that they can never fetch by just hosting them up on their own websites. With trust, brand and a huge panel of loyal customers, Amazon is just the right platform for you to grow your business. With its amazing features and services, it has become a boon not just to customers as well as the sellers. Even there are different type of strategies for different sellers, what you need is to understand this behemoth platform. And for that we are here, to assist you. Whatever be your business, you need help promoting it on Amazon, we are the ones who you reach out to. So, why to sit back and just dream of big, let’s take on the right steps at the right time and grow bigger.