Angelfire Small Business DispatchBrush Up On Your Pitching This SpringThe traditional email pitch letter's call to action has four elements. Tell readers:
What you want them to do: Do you want recipients to call you? Visit your showroom? Request an estimate? Whatever it is, tell them. When you want them to do it: Tell readers to act now. Give them a deadline, if you can. Otherwise, they'll forget to follow through. How they'll benefit by acting right away: There's a reason your visitors should act now, It could be that they can solve a problem right away. It might be a limited time offer. How easy it is to respond: However you want them to respond, make it easy. Prominently display your website's URL, include links to landing pages, provide a toll free number. P.S. Give them a guarantee. Money-back offers and refunds are effective because they suggest your readers might not like your products or services. Instead, tell your readers there's no risk involved. Use the Map Add-On to Find CustomersUse the Map Add-on to show your website visitors your location and the market areas you serve. Include full contact information along with your business hours. Contact Your Customers with FormsMake it easy for your customers to get in touch with you. Use the Site Builder's Contact Add-on to create a contact form. All you do is drag and drop. A contact form looks more professional than a simple email link on your website. You'll also minimize the possibility that spammers will use your email link to contact you, whether the link is visible or stashed in the page's HTML. It's the tool you need to collect information about your prospective customers and to evaluate them as viable leads. It also helps you track where your business is coming from whether it's a search engine or a direct mail piece. A contact form helps you measure the effectiveness of your website and your sales copy. When someone completes your form, send them to a thank you page and ask for their business. Let your visitors do the work for you. When they fill out a contact form that their information can go right into your database either automatically or a quick cut and paste. Promote Your WebsiteDon't be shy: Ask your customers for references or testimonials that come directly from their experiences with you, your products and services and your business. Make sure you feature these references or testimonials on your homepage for miximum impact and benefit. Angelfire Spotlight SitesHere are some great websites that have been created on Angelfire. If you would like us to shine a spotlight on your website, submit your site.
Best Wishes, The Angelfire Team |
In this issue:In the SpotlightWant to see your website in the spotlight next month? Nominate it today! What Do YOU Want?We're running a quick survey of our members to find out what features you would like to see in future versions of Site Builder. Come on by and make your voice heard. |
