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Reasons To Use Video In Your Marketing

  • Videos Can Be Fun & Informational

Videos engage viewers with your brand and can be very effective, especially when a little humor is added. Video gives you the ability to showcase your products or services while sharing the personality of your brand. It is extremely important to give people the info they need quickly, while keeping them interested. Video is perfect for doing just that.

  • Keeping Your Viewers Interested

Few people today want to read through pages of text. With video, you have the power to show off your product or services visually and give information in a fraction of the time than with boring old text. This is an excellent opportunity to captivate your audience and get them to stay and learn about your company. The better and more engaging the video is, the better opportunity you have to bring them into your marketing environment and encourage them to purchase your product or services.

  • Video Persuasion

Video is an opportunity to show off everything your business has to offer. Reading the reasons why someone should purchase your product or services is one thing BUT actually seeing your product or services in action is quite different.

  • Most Decision Makers Do Not Have The Time To Read Through Lengthy Text

This is a proven fact. People in charge of decision making for most companies just don’t have the time to go through hundreds of pages on a website or read through pages and pages of text. They need the information put in front of them in under a few minutes. You can get your point across quickly with video and engage viewers that would not have been able to easily get your message any other way.

  • People Love Video

People love video because it educates them about your product or services and is much easier to consume than text. Give your customers what they want. When presented with video vs. text, an overwhelming majority of online shoppers would rather watch video. It’s quick, to the point and provides the viewer with the information they want, and with greater retention than with text.

  • Video Can Be Repurposed

Video can be repurposed across nearly every aspect of your marketing and sales strategy. You can post your videos to all of your social media outlets such as YouTube, Twitter, LinkedIn, Facebook, Tumblr and Pinterest. Video can also be added to your email campaigns to increase click through rates. Increase engagement for your traditional offline ads by including video via QR codes. Increase website metrics by adding video to pages on your website. This is especially popular for video blogs.

  • Power To Reach A Larger Audience

Due to the amount of people having access to computers, mobile phones and tablets and the power of internet giants such as Google, YouTube and Facebook, people now have access to content from anywhere and on any device.

Interesting Facts

  • Over 6 billion hours of video are watched on YouTube monthly and mobile makes up over 40% of global watch time on YouTube.
  • Studies show that a good looking, high quality video ad gets more engagement.
  • 64% of consumers are more likely to buy a product after watching a video about it.
  • High quality video out ranks most other search results. Case studies have shown that 96% of all internet searchers will never look past the first page.
  • 92% of mobile video viewers share videos with others.
  • 65% of executives have visited a vendor’s site after watching a video.
  • 59% of viewers will watch a video to completion that is less than one minute.

At Wisconsin Video Marketing, we work hard to obtain the video marketing results your company needs. If you’re ready to take action and get your business to the next level, contact us today at 262-374-1926before your competition does!