This campaign is created by Yonas and me. The concept came up in my mind suddenly as we need to emphasize Europe Bars are good taste and good for you, so I decided to use the organs and body parts of human as our idea. You can see that many of organs and body parts are in pairs, but not for the mouth. So it's hard to have 2 snack bars at the same time, and the image that a person having 2 mouths is quite interesting...I think.