This campaign is comprised with 3 magazine ads, 1 print ad, 1 bus stop light box ad and 1 inside tram ad. Television commercials are out of the requirement during Year 1, so no TVCs. By the way, I feel that dishwash liquid is quite a boring product, but the lecturer told us to create something new, and not generic. I really can't think of anything good at first and got a pretty low marks for the concepts development. At last I think of using different games to show the different characteristics of Earth Choice Dishwash Liquid. However I mainly focused on the Environmentally friendly, which became the single-minded proposition of my campaign.
|
