We create this campaign when we are just at the first year of the course, so all the things are not mature enough (drawings and scripts). There are print ad, radio ad and outside tram ad, you may see them later.

This campaign is developed for the Christmas and urge people to shop in the city. We at first decide not to use something related to the Christmas because it seems very boring when all the ads are Christmas things. However, we had a concept that using Santa Claus as a delegate that he always give right gift to the right person. So it came as our SMP (single-mined proposition).