We must be awakened to be more questioning about the goods and services we consume.
"Why" should we consume should be as important as "what" and "which".
INVOLVEMENT AND ACTION
We must assert ourselves and act to ensure that we get a fair deal. We can start with ourselves then with
those around us and move on to the community and the nation.
SOCIAL RESPONSIBILITY
We must act with social responsibility, with concern, sensitivity to the impact of our actions on their citizens, in particular, in relation to
disadvantaged groups in the community. Purchasing power is real power and the power to boycott is
a powerful weapon. By voting with your purchasing power, you can for example, reinforce racist or repressive regimes or you can
through selective purchases, and non-purchases, help to bring not just better products but a better world.
ECOLOGICAL RESPONSIBILITY
There must be heightened sensitivity to the impact of consumer decisions on the physical environment,
which must be developed to a harmonious way, promoting conservation. We must fight against the degradation of the environment if we are to see improvements in the real quality
of life for the present and future.
SOLIDARITY
The best and most effective action is through cooperative efforts through the formation of citizens groups who together can have the strength and
influence to ensure that adequate attention is given to the consumer interest.
