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BA (Hons) Textile Marketing
The four-year course, including one year spent in industry, combined marketing theory and practice with a technical subject - Textiles - and a modern language - French or German. Components of the course included:
Economics
Statistics
Accounting
Marketing Theory
Marketing Strategy
Textiles Technology & Testing
Textile Design & Trends
Modern Languages
Textiles Testing Research Project
Textile Marketing Dissertation.
In obtaining an upper second class honours degree, I completed a dissertation on The Marketing of Needlecraft Kits (with the active assistance of Wm Briggs & Co Ltd) and a textiles testing project on The Performance of Carpets with Varying Types of Underlay (with the active assistance of Duralay Ltd). I took the German language study option and was allowed to miss the year in Industry (progressing directly from year two to year four) in recognition of my mature student status and previous experience in industry.
The course is held in high esteem by professional bodies. A second class honours degree or higher was considered sufficient in the education/training requirements of membership applications to the Chartered Institute of Marketing and the Textile Institute.
Computer Skills
Programmes used regularly:
Wordprocessing - Word 97 & Wordpro
Database - Access & Approach
Spreadsheets - Excel
Publishing - Publisher, Designworks & Pressworks
Projects - Project 98 & Success Business Plan
Financial - Money Matters & Quicken
Organiser - Outlook & Lotus Organiser
Internet - Netscape & Internet Explorer
Languages
English - mother tongue
German - fluent spoken; very good reading and writing
Russian - fluent spoken; very good reading and good writing
French - social spoken; medium reading and writing.
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