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Beautiful, shining hair is a valuable asset. It can also be a versatile fashion accessory, to be colored, curled, dressed up, or smoothed down - all in a matter of minutes (more)...

Color treated hair has special needs. Follow these tips to keep your hair looking great...

There are several things you can do to maximize your newly colored locks so that the color remains deep and vibrant as long as possible (more)...

Our range of hair colors are exceptionally kind to hair. They contain the finest ingredients to condition and manage your hair.


Also our products do not contain ammonia which may cause adverse reaction to scalp. This is unusual since most hair color products do. They contain the finest ingredients to condition and manage your hair. They are hypoallergenic and dermatologically tested. The products are ph balanced, and safe for all types of skin of all ages. (more)

Our products add shine and manageability to hair. They swell the hair shaft, making fine hair appear thicker. Also rich tones have an extra texture that reflects more light and give hair a fuller appearance that is more manageable and has extra shine.

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Color, as we perceive it, is actually the reflection of light off of the colored pigments in the hairshaft. This "reflection of light" is what we see as "color". (more)

Haircolor darkens with age, but at some stage in the middle years of life the pigment formulation slows down and silver-grey hairs begin to appear. Some people choose to color and condition this hair to maintain its pigment and body and balance. (more)

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Hair Colour Tips

Most people are looking for low maintenance hair colour that looks natural. Here are some techniques for just that:

First Rule Of Colour - Hair Colour Is Not Hair Paint

Colour, as we perceive it, is actually the reflection of light off of the coloured pigments in the hairshaft. This "reflection of light" is what we see as "colour".

The shade of colour is made up of the different combinations of reflections of light off of the coloured pigments.

This is why hair colour appears different under fluorescent lights than in natural sunlight whether it is colour from nature or from a bottle.

Levels: What They Are And How They Impact Hair Colour

Levels are the degree of "lightness or darkness" of a colour that is "reflected or seen" by the eye. Hair colour is assigned a Level 'number' from1 to 10 with 1 being black and 10 lightest blonde.

In other words, black reflects very little light and lightest blonde reflects the greatest amount of light. A level 10 blonde would be 'two steps lighter' than a level 8 blonde. This system of levels applies to all colours and almost all brands commonly found.


How Hair Is Lightened

The 'new' hair colour is a combination of your old colour level and tone (referred to as our 'base' colour) and the new colour that is deposited into the hair, you must take into account what happens when you lighten or lift the base colour to another level and deposit the new pigments into the hair shaft.

Always Do A Strand Test

A strand test is a reliable way to "preview" the new colour. At this time adjustments can be made to the hair colour formula to either add or subtract colours to enhance or cancel different undertones in the test strands.

Do not be afraid of doing more than one test strand before doing overall colour and always do it on uncoloured hair.

The length of time that the colour mixture is left on can also be varied to change results. Always thoroughly dry the test strand to check for proper colour and breakage/damage.

  • Mix one teaspoon of colour and one teaspoon of developer (peroxide) in a glass bowl.
  • Apply the mixture to the roots or ends to determine the outcome. You can protect the test strand from the other hair by wrapping a piece of tin foil around the strand and securing it with a clip.
  • Time the process according to package directions, then rinse and dry the strand.
  • Look at it in different types of light to see if you like it.

Tips Before Colouring

Before colouring it is best to practice parting off thin parts of hair 1/4 to 1/2 inch in width depending on the density of the hair.

In the case of thick long hair, get a friend to help. A clarifying treatment to remove buildup in the hair should always be done before colouring. Always follow the manufacturer's instructions.

On long hair, the ends are always more porous than the rest. Apply colour to the mid lengths from about 1 inch from the scalp and then the ends.

Follow this procedure because the scalp will process faster due to the heat of the body and the insulating effect of long hair on the scalp. Here there is no help like experience.

Even just doing the test strands or working on your friends will teach an amateur colourist a lot.....if you will be observant and patient.

Very thick, long hair, may have to be coloured in sections, rinsed and the uncoloured hair dried to allow colour to be applied to the rest.

Be sure not to re-colour already coloured hair and observe timing exactly.

Is there a way to soften gray hair without completely covering it up?

A reverse frost or low lighting process can soften the appearance of gray hair. A frosting cap or foil technique can be used. A reverse frost or low lighting can be

achieved by selecting a shade close to the natural colour. Always follow manufacturers mixing and timing directions. Semi permanent hair colour is an excellent choice when going darker.

Definition of gray blending: Those with 50% gray or less want to blend but not cover the gray completely. Softens gray and blends it in gently when using a shade that is lighter or similar to the natural shade. Adds richness and dimension without a heavy re-growth. Consider leaving some of the temple area gray—helps to keep the look very natural.

For those who want the I’ve just been to the beach look you might want to highlight. Here are some tips on highlighting short hair: Highlighting short hair is easy and fun. Simply blow-dry the hair standing up as much as possible (you can apply a small amount of styling gel). Take your hair colour or bleach on the end of a comb or on the tips of your gloved fingers and moisten the tips with colour. Apply the colour liberally so that the tips are moist with colour and process until desired lightness is achieved.

What else can I do about gray hair?

No, it's not your imagination. Some gray hairs -- especially coarse hairs, prematurely gray hairs and gray hairs around the temples and hairlines -- are especially resistant to colour or quicker to lose colour than other gray hairs. Try the following suggestions:

  • Apply colour to gray areas first. (This gives resistant gray hairs more time to absorb colour.)
  • Leave colour on longer. (Adjust your timing and try it first in the strand test. Grays could take up to 45 minutes to colour.)
  • Increase your hair colour level. (If your grays still show up even after you've adjusted the timing on your semi- or demi-permanent colour, you might consider going up a level.)



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