That's part of their fun. You can find them in cities or the countryside - in your own backyard - and in any season or weather. Some look like paint splatters on trees and walls. They may be pale or darker shades of green. Some are yellow or almost white.
Up close, they might look like a tiny plate of lettuce, or crumbled dust, or miniature trees. In fact, the treelike ones are often sold, painted to look like trees, for model train setups!
Reindeer lichen has many branches, and, yes, reindeer do forage on it when there's little else to eat.
On a dry day, lichen are stiff and can be crumbled, but if it's foggy or raining, they are soft and strong.
Explore lichen habitats again when the warm weather comes. Red mites will scurry over the lichen and true spiders will hide under the 'flaps' of the leaflike lichen.
Sometimes, more than one lichen will grow in the same place. The branching ones will tower over the leafy ones like a tiny garden.

This one has very fine branches.
Here is a photograph that shows the two parts of a lichen.
The round cells are algae.
The tough, stringy part is the fungus.
This is an electron micrograph.
It is a photograph of the lichen broken open and seen through an electron microscope.
Scans and EM of lichen by Kathyn H. Delisle.
Click here to see where some lichen live.