How to boost your AdSense revenue Google's new AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites. Payouts of 30 cents or 50 cents per click – and more – are being achieved using AdSense. Some webmasters are already designing brand new sites specifically for serving AdSense text ads. Here's the background info: SearchEngineWatch explains AdSense AdSense overview AdSense FAQ AdSense tech FAQ AdSense policies AdSense is a new service that allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment. AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there. AdSense will have a huge impact on the affiliate marketing industry. Weak affiliate merchants will die faster than ever and big ad networks are going to lose customers fast. If you're a merchant running a lousy affiliate program, now's the time to improve it FAST. AdSense's advantages AdSense is simple to join. It's easy to paste a bit of code into your pages. It's free to join. You don't have to spend time finding advertisers. Google provides well written, highly relevant ads – chosen to closely match the content on your pages. You don't have to waste time choosing different ads for different pages. You don't have to mess around with different code for various affiliate programs. You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers. It's suitable for beginners or marketing veterans. AdSense provides simple, easy-to-understand stats. If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads. You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors. Inevitably, AdSense will compete strongly for space on web sites with all other revenue sharing opportunities. If you own a small web site you can now plug a bit of code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages. If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs. As you can see, I'm really keen on this new revenue sharing service. Unfortunately, there's no referral program – I can't earn money by telling you how good it is! Disadvantages One problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough. WARNING: To give you a good look at how AdSense works, I have filtered out only one site whose ads I don't want to appear on this page. The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you which ads people are clicking on or which keywords are involved. That's frustrating. Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around. The ad panels say "Ads by Google" – free advertising for Google. You don't earn anything if someone clicks on that link. The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters. Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully. Another disadvantage is that Google doesn't want you to share your stats with other webmasters. The AdSense Terms and Conditions say: "Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..." That's really weird. Web site owners need to be able to share such information and discuss successes and failures. A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue. Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer. Google says: "How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks." So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site. Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them. It's going to be fascinating watching Google improve AdSense in ways that will please advertisers and web site owners. I hope it will, anyway. Google has made several changes to its AdSense FAQ, clarifying varying things. For example, you CAN apply for separate accounts for separate web sites. Sites with "excessive advertising" are being rejected. PLEASE read the rules and FAQ. When I looked, some advice in the rules contradicted advice in the FAQ. If in any doubt, ask their support staff. They're very helpful. Experiences with AdSense The payment you receive per click depends on how much advertisers are paying per click to advertise using Google's AdWords service. Advertisers can pay as little as 5 cents per click and as high as $10 or $12 in profitable niches, perhaps even more sometimes. You earn a share of that. So your payment rates can vary enormously. One webmaster has reported earning 70 cents per click, another 49 cents, and another as high as $2 per click. The owner of a large site reported averaging about $4 CPM (per 1,000 AdSense impressions, or displays) and a better click-through rate than he had received on FastClick or Tribal Fusion banners. Another AdSense user told me he is earning $70 CPM. However, he expects this rate to fall as people get used to seeing the ads. My stats The rules forbid me from revealing my stats. However, in the tests I'm doing on five sites, the results have been startling – far better than I expected. The results are much better than I receive from many affiliate programs. In the past, I've talked to affiliates who were happy to receive $5 or $6 CPM (per 1,000 page views). My results from AdSense leave such affiliate revenues far behind. I'm definitely increasing my use of AdSense. It's a winner! However, AdSense does not rotate the ads that appear, so I think it's probably inevitable that click-through rates will decline as the novelty wears off. If my results are typical, it helps enormously if you very build simple, uncluttered pages so that the ads catch the visitor's eye more than anything else. 200,000 stories online An anonymous contributor to the WebMasterWorld.com forums describes how his company is running AdSense on a network of 40 community newspapers with excellent results: "We've focused on converting as much news as possible from these small weekly newspapers, making the content index well by search engines, and keeping costs low for us and the newspapers. We stayed away from traditional affiliate ads because of the need to manage them. Our biggest issue has been that many if not most of the visitors are 'out of market' (i.e. not from the area served by the newspapers) and of little value to the local advertisers. AdSense addresses the management issue (Google handles that) and allows the newspapers to take advantage of the out of market traffic. Also, our focus on massive news conversion of their unique content (no national stuff here) was marginally profitable before AdSense but is now in the money for everyone. We've got over 200,000 stories online with most if not all indexed by google proper. The main page of each newspaper is PageRank 5 or 6." It's fast Google usually approves web sites in less than a day. After your site is approved, within a few hours a special Google spider will spider your site. Then it's time to paste the code into your site and the text ads will appear. You can choose between either horizontal or skyscraper AdSense ads. How AdSense matches ads to web pages Google is doing a good job of finding ads that are highly relevant to the web pages. Google says: "We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page." Occasionally Google gets it wrong. It places great importance on the file name. So be sure to use important keywords in the file name of each page, such as "contextual-advertising.html" for an article on contextual advertising. You can check the relevance of the ads by looking at the text ads near the top-right of this page. Sites using AdSense Sites using AdSense include large information sites, affiliate-driven sites, forums and blogs. "Chat" sites are considered not suitable. Some blogs are being rejected, but information-rich blogs are being accepted. Examples of sites using AdSense: www.pureehosting.com www.bbwexchange.com www.wifizonenews.com www.loanuniverse.com webmaster-forum.net www.knoppix.net www.dj-tips-and-tricks.com GoogleGuy explains AdSense GoogleGuy, an anonymous Google employee who contributes to discussions on the WebMasterWorld.com forums, explains how AdSense will help information sites: "...sites that provide solid content, especially niche sites that don't want to hunt down their own advertisers, should really benefit ... there's a whole universe of people who ... mostly produce informational sites, and the chance to recoup their costs without much effort is nice. I hope AdSense does encourage more diversity and voices on the web, because now smaller sites can work on what they're interested in – the content of their sites – without worrying very much about the costs of self-publishing information." How to choose sites to block You'll probably want to block some of the AdSense ads from appearing on your site. As well as blocking rubbishy sites, you may want to block tough competitors. The ability to block sites is especially important for sites that are not purely affiliate-income driven. For example, if you're selling a service or a product you won't want competitors' ads on your site. You can find such competitors by doing some searches on Google for key phrases that are important on your site and looking at the AdWords ads that appear. Affiliate programs versus AdSense earnings Affiliate programs are often compared by looking at the EPC – earnings per click. However, if you want to compare affiliate programs commissions with AdSense earnings, a more precise way is to calculate the payout you receive per 1,000 page views (CPM). Here's how to calculate your CPM: Let's say you earn $180 in affiliate commissions from 30 thousand (30,000) page views. $180 divided by 30 = $6. You have a CPM of $6. Not very inspiring, but not uncommon. You can calulate your AdSense CPM in exactly the same way. Remember, AdSense doesn't have to replace your affiliate commissions. You can earn affiliate commissions AND AdSense commissions from the same page. If you have a very efficient site with a high conversion rate, AdSense may not be right for you – or perhaps it would be suitable for SOME pages, but not others. Remember, the more choices you give people, the more likely you are to confuse them. However, if you're creating a large information site, or if you have a site that does not have a brilliant conversion rate, AdSense could prove to be a very profitable addition to your site. (Strictly speaking, CPM means COST per 1,000 impressions, but the calculation works OK whether you're spending money or earning it.) How to boost your AdSense revenue If you hear about people achieving high payments per click with AdSense, remember that's only part of the story. You also need lots of page views and a high click-through rate. Here are some ideas on how to achieve those three things: If you're starting afresh designing a site specifically for AdSense revenue, you'll want a simple design that makes it easy to paste Google's code into a horizontal or vertical space on the site. For experienced webmasters, that's easy. To increase your click-throughs, design a simple, uncluttered page with the AdSense ads displayed prominently. Use white space, so that the AdSense panel catches the eye. Stick to only one topic per page – that should make it easier for Google to serve up highly relevant ads on your pages. Plain, bland pages with few competing hyperlinks should result in higher click-through rates on the AdSense ads. If you want to target certain high-priced keywords, use them in the file name, in the heading on the page, and in the first paragraph – in other words, use search engine optimization techniques. If you change those keywords, Google will change the ads that appear on your page. Watch out for cases where Google has guessed wrong, and is displaying ads that won't interest your visitors. Figure out which words are involved, and rewrite those words. Help Google by sticking closely to the topic. Don't worry about losing traffic via those clicks. If you can earn maybe 30 or 50 cents or more per click, you WANT to lose visitors! You'll also want keyword-rich pages, optimized to rank highly in search engines, so you can serve lots of pages. Where possible, use skyscraper ads, high on the page. They catch visitors' attention more than horizontal banner ads. One of the beautiful things about AdSense is that you can now generate revenue from informational sites even if there are no obvious related affiliate programs. With 100,000 advertisers, there's a good chance that Google will find ads that match your pages, better than the big ad networks can. Don't be tempted into trying to create thousands of spammy computer-generated articles. Human beings review sites for AdSense. Build useful, interesting sites. Google likes them. One way to create articles quickly is to use works that are copyright-free. Here's a book that describes how to find such articles: The Public Domain: How to Find and Use Copyright-Free Writings, Music, Art & More However, that technique isn't likely to be useful for long. At the very least, it would be wise to add your own introduction and conclusions to make your pages different from everyone else's. For long-term success, write your own original articles on a topic you're passionate about. That way, you're writing for humans AND search engines. You want profitable keywords: high demand, low supply Keep in mind that some topics attract much higher payouts per click than others. For example, if your site is about topics such as debt consolidation, web hosting, viagra, online casinos, valium or asbestos-related cancer, you'll earn much more per click than if it's about thingamajigs. In fact, "thingamajigs" would be a very bad choice. Although there are thousands of pages mentioning them, no one is spending money on AdWords to advertise them. On the other hand, if you concentrate only on top-paying keywords, you'll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply. So do some careful keyword research before you build your pages. Six ways to do keyword research for AdSense pages 1. Have a look at the top 100 keywords on 7search. This will give you a quick idea of keywords that people are willing to pay big money for. You can also type phrases into the 7Search Keyword Suggestion Tool. This is just step one of your keyword research. You'll want to dig deeper. 2. If you have a Google AdWords account, you can experiment. Pretend you are planning to advertise using different keywords, and see how much you'd have to pay. That will give you a good indication of the popularity of the keywords. 3. You can also experiment typing words into Overture's View Bids Tool. Let's say you type in "asbestos cancer". The top three advertisers often pay about $12 per click. So that would be an good choice for a topic – provided you're a specialist on mesothelioma. For "debt consolidation", the top two advertisers often pay more than $9 per click. 4. KeywordSleuth is a handy tool for fast keyword research. You can find hundreds or even thousands of keywords – or key phrases – with just one click. It's fabulous to use if all you want is to find an enormous number of related key phrases with one click – much better than messing around with Overture. Try the free trial. 5. You can use Wordtracker to look for the 1,000 most popular keywords. You can also use it to compile a useful list of keywords relating to one topic. If you buy it for a day or a week, you can do a lot of research in that time. 6. The brainstorming and research tools in Site Build It! are my favorite way to do research for keywords that are in high demand and low supply.. SBI is a superb tool – actually, a suite of tools. It's an all-in-one web hosting, site-building and web marketing tool. Type in a keyword and SBI Manager will present you with dozens of profitable keywords – ones with high demand and low supply. It can present them in order of profitability. Drill down, and you'll get dozens more profitable keywords. It also has an "Analyze it" tool that helps you build keyword-rich pages that rank highly in search engines. It's simply superb. I use it and love it. Site Build It! is an excellent choice for quickly building large, simple sites designed to rank highly in search engines – which makes it perfect for generating lots of AdSense revenue. Check it out.