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DNS and territory and economics "So, for example, when Procter and Gamble decided to apply "brand management" advertising theories to the Net, it registered diarrhea.com rather than simply incorporating diarrhea.pg.com into its network addressing. And so did the ubiquitous competition, including the prospectors who set about registering every commercial domain they could cook up. The follies of this failed logic are everywhere evident on the Net: thousands of default "under-construction" pages for domain names whose "owners" wait in vain for someone to buy their swampland: graveyard.com, casual.com, newsbrief.com, cathedral.com, andlipgloss.com." (...) "Obviously, then, the "scarcity" of domain name is not a function of domain name architecture or administration at all. It stems, rather, from the commercial desire to match domain names with names used in everyday life - in particular, names used for marketing purposes. " (...) "The Net has become a nonsystematic distributed repository used by more and more technically incompetent users for whom wider bandwidth is the solution to dysfunctional design and proliferating competitive formats and standards. Finding salient "information" (the very idea of which has changed as dramatically as anything else) has become a completely different process than it once was." - !!!! (Ted Byfield, "DNS: A Short History and a Short Future", First Monday vol 4 no 3, http://www.firstmonday.dk/issues/issue4_3/byfield/index.html) - this is a kind of web imperialism - market forces destroy the name system and creates an unorganised mess ========================================================== Textual community, territory, landscape (cf "Netscape"!): In cyberspace, landscape IS a "flickering text"-a world weaved from "image and symbol." Metaphors of landscape as text cease to be metaphors. In this context Duncan and Duncan's use of Stocks concept of "textual communities" in the interpretation of landscapes makes sense in this context. Textual communities are defined as "social groups that cluster around a shared reading of a text" (Duncan and Duncan 1988:117). Web sites that are linked together around specific interests, from geneology to the Dr. Who TV show, or playing trombone are shared texts that are both read and produced by a community. Because the community is not necessarily united in one geographical area, the web space provides the context for these communities to exist. Such context is important to create what Bennedict Anderson (1983) has called an "imagined community" in which "the members of even the smallest nation will never know most of their fellow-members, meet them, or even hear of them, yet in the minds of each lives the image of their communion" (1983:6). If there is one thing that the World-Wide-Web is good for it is projecting images of community. Whether "real" communities lie behind these imagined one's is a question that will have to wait for another day. ("Reading the Western Cyberscape", Michael W. Longan, 1996, http://ucsu.colorado.edu/~longan/cyberwest.htm; quote: Duncan, James and Duncan, Nancy. 1988. (Re)reading the landscape. Environment and Planning D: Society and Space. 6: 115-116.) ========================================================== ========================================================== ========================================================== ========================================================== ========================================================== ========================================================== ==========================================================