| The death of JFK a big joke to South Korean cable TV conglomerate |
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Comedy equals tragedy plus time, goes the famous observation on the nature of humor. In South Korea, the axiom has a sick twin brother: America plus tragedy equals big laughs. A case in point is a new multi-million dollar ad campaign by a South Korean media company that fishes for big laughs over the deaths of Marilyn Monroe, John F. Kennedy and Florence Griffith-Joyner, who two years ago died suddenly of a rare ailment. The above photo is from the magazine campaign. The TV commercial, which appears on major Korean networks during their evening news broadcasts, begins with footage of JFK waving to the crowd. A voiceover, using a comedic tone, says, ˇ°Too bad heˇŻll never get to see it.ˇ± The scenario and the voiceover are repeated with footage of Monroe and FloJo winning her gold medal at the Seoul Olympics in 1988. Then the logo flashes for SkyLife, a new Korean digital cable service that will debut in March of 2002. ˇ°But the good thing is that you can see it,ˇ± the voiceover says in loud, excited voice. SkyLife is owned by the Korea Satellite Broadcasting Co., a consortium of various Korean investors and media companies. |
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