| Newspapers fan flames of anti-American sentiment, help incite boycott of American products |
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In the wake of the Salt Lake controversy now known as "Ohnogate," Korea's mainstream press helped to incite boycotts against American comapanies such as McDonald's, Nike and Starbucks. They did this by giving maximum coverage to calls from fringe groups to boycott U.S. products and running articles with incindiary headlines such as "Boycott America, young people declare." This very provocative graphic came from GoodDay Sports, a daily tabloid which had declared the U.S.A. guilty of "Gold medal terrorism." None of the editorial pages that were quick to condemn the U.S. for the Salt Lake Games denounced the boycotts even after they proved to be quite damaging to American companies. McDonald's was forced to run massive sales to attract customers and cut back expansion plans. |
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