Market
Analysis Summary
The goal of the
program is to identify troubled youth who are gang affiliated and to
rehabilitate them into productive citizens by teaching them key business skills
that will bring them financial stability. The market we are looking for are
areas that are high in crime because studies have shown that there is a
correlation between crime and gang activity.
Personal Crime
Index |
Houston 77088 |
Texas |
National |
Personal Crime Risk |
169 |
114 |
100 |
Murder Risk |
214 |
110 |
100 |
Rape Risk |
115 |
111 |
100 |
Robbery Risk |
199 |
116 |
100 |
Assault Risk |
153 |
115 |
100 |
As shown above,
the number of personal and property related crimes are significantly higher in
the 77088 zip code than Houston and national averages.
Age Ranges |
Houston 77088 |
Population age 0-4 |
4,526 |
Population age 5-9 |
4,558 |
Population age 10-14 |
4,434 |
Population age 15-19 |
4,148 |
The target market
of Light are those who are between the ages of 15-19. The 77088 zip code has
4,148 persons who fit the specified age range. Light will not discriminate against
younger youth and will accept those not at least 15 years of age on a case by
case basis.
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