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Pdiddy & Burger King To Launch DiddyTV on Youtube.com

MIAMI (PRNewswire/)-- BURGER KING® has another "king" when it comes to music and fashion -- Sean "Diddy" Combs. In his new role with the worldwide fast food restaurant company, Diddy -- Bad Boy Records founder, CEO and recording artist -- will help beef up Burger King Corporation's profile in the music and entertainment industry, consulting on relevant entertainment and marketing talent, as he himself is set to star in an upcoming BURGER KING ad campaign.

The multi-year relationship kicks off in October with a co-branded channel on YouTube.com titled "DiddyTV." The interactive channel is now live with a personal video message from the Grammy-winning superstar. Fans can visit "DiddyTV" ( http://www.youtube.com/diddytv ) for exclusive access to music tracks and video clips from Diddy's first solo collection in five years, "PRESS PLAY" (Bad Boy/Atlantic), in stores Oct. 17.

"Sean 'Diddy' Combs is a pop culture icon, and we're thrilled to be able to collaborate, using the breadth of his talents as an artist, entrepreneur and change agent to impact and inspire our guests," said Russ Klein, president of global marketing, strategy and innovation, Burger King Corporation. "We expect this to be a rich, long-term relationship that is wide open in terms of Diddy's contributions as a BURGER KING brand ambassador."

Burger King Corporation is also an official sponsor of Diddy's fall 2006 cross-country CD tour. BURGER KING will be represented at all local market events, including consumer listening parties and special appearances by Diddy at high schools in select cities. The promotional tour will wrap up on Oct. 16 with Diddy's return to his home base of New York City.

"I'm having it my way on this album, and it's been a great journey for me, so I'm grateful for partners like Burger King Corporation that are helping me bring a fresh sound to my fans," said Diddy. "They share my passion for being tastemakers and giving the people what they want."

A year in the making, "PRESS PLAY" finds Diddy joined by a who's who of contemporary artists and producers. Among the guest performers are: Christina Aguilera, Mary J. Blige, Jamie Foxx, Big Boi, Brandy, Keyshia Cole, Jamie Foxx, Nas, Fergie, Avant, and Pharoahe Monch. Diddy was joined on the production side by such studio stars as Kanye West, Just Blaze, Pharrell Williams, Havoc from Mobb Deep, Will.I.Am from the Black Eyed Peas, Rich Harrison, and others.


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