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Fox To Offer Primetime Shows On Myspace

LOS ANGELES (BUSINESS WIRE)--Fox Broadcasting, Fox Interactive Media and Fox Television Stations Group today launched FOX on Demand, a groundbreaking endeavor bringing full episodes of FOX primetime television series from the new fall season to millions of fans on an ad-supported basis through MySpace.com and the MyFoxLocal web sites, in 24 owned and operated markets.

In an industry first, Fox Interactive Media is leveraging both national and local online distribution channels to sustain enthusiasm for fall primetime programming while the network broadcasts Major League Baseball play-offs and the World Series games.

Beginning today, consumers can access previously-aired episodes from FOX’s returning hits and new fall primetime series, including “Bones,” “Prison Break,” “Standoff,” “Vanished,” “Talk Show With Spike Feresten,” “’Til Death,” “The Loop” and “Justice.” Additional episodes of these and other FOX shows will be made available throughout October and November. On-air promotions during MLB broadcasts will push viewers to the sites to catch up on their favorite FOX shows through FOX on Demand.

“We’re fortunate to have partners like Fox Interactive Media and our Fox Stations Group making our entertainment programming available to viewers, while we turn over much of prime time to Fox Sports and post-season baseball,” said Peter Liguori, President of Entertainment for FOX. “MySpace provides tremendous exposure to our key demos and our O&O’s speak to local viewers and loyal fans of FOX in a very targeted way.”

The launch of ad-supported streaming of FOX programming will support several strategic objectives, including building audiences during breaks in regular programming by utilizing an alternative distribution channel; demonstrating the value of online promotions to stations and advertisers; and allowing parallel entertainment offerings to grow audiences simultaneously.

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