Urban Serf Cafe : Experience the New Wave of Natural
The Idea behind this cafe is that it is bringing 'All Natural' into the city. Located in many cities and large towns like Boston, Providence and North Hampton. This campaign plays with those caught up in the all natural, or organic wave of living.
This is the logo i created for the Cafe. It would be printed on coffee cups, souvenirs, in Ads, and most likely be the sign hanging outside the cafe itself. The concept here was a 'serf' or peasant of sorts riding a wave of coffee. The tag-line 'Experience the New Wave in Natural', the coffee shop being the new wave.
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