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hello, this used to be fredisdead design co. but mum just didn't like the name, so, now it's offside [?].

around here you'll see stuff i've done – mostly for the pure joy for doing it – some, and only some, to sustain myself and my rather inexpensive joys. i have a good life. do what i love to, and thankfully, earn just about enough doing it, to not want to change anything.

yes, i love football. and arsenal have to be the most stylish 11 you will ever ever see.

   
         
     
 

LOGO / IDENTITY DESIGN

 
     
 

Sharmilla's design in 2003 and 2002

 

client: sharmila khanna
year: 2003
profile: sharmila is a well known event organiser and choreographer in bombay.

i have worked with sharmila since 2000, and she is absolutely the best person to do stuff for... approves everything online and usually shows her glee/disappointment most impulsively.

design: this was her identity design for 2003 (she had a new one done every year beginning 2000). executed as black varnish on gloss black card. the red was silk-screened.

hover over card to see her design for year 2002.

 
         
 

client: citilights developers pvt. ltd.
year: 2002
profile: citilights is a construction and housing company in bangalore india.

design: logo designed to resemble a city skyline. executed in evening-sky colours.

click logo to view corporate stationery. you will have to click the back button on you browser to return.

 


 
         
 

 

client: great india art – art dealer
year: 2001
profile: anshul nagar is an art dealer, based in kenya, who deals largely in african and indian art.

design: the logo for his company was designed to project the ideology that GIA was merely a platform, or frame, to showcase the wonderful work of local artists.

click logo to view business card design. you will have to click the back button on you browser to return.

 
         
 

client: ckl financial services
year: 2005
profile: cyrus langrana is a childhood friend. his family has been in the business of financial consultancy for many generations now.

design: here is his identity for 2005. a subtler more corporate looking design in comparison to what i did for him in year 2000.

hover on card to see his year 2000 design.

 


 
         
 

 

client: in spaces interior design
year: 2003
profile: anahita sunavala-patel is an old friend who runs a interior design company.

design: she did say she wants something stark and simple and was involved in the colour palette selection after the icon was finalised.

click logo to view stationery design. you will have to click the back button on you browser to return.

 
         
 

client: farhad dadyburjor
year: 2000
profile: farhad is a writer

design: worked this alphabet-soup design for his personal card. executed this design in four variations and printed on handmade paper through single colour offset.

 


 
         
 

 

client: seema khan – fashion designer
year: 2005
profile: seema has her own range of designer wear.

design: the extremities of her logo loop to create graphic icon that appears on her store's carry bags and tags.

hover to see logo icon. click to view stationery, and collateral design. you will have to click the back button on you browser to return.

 
         
 

client: turnkey integrated
year: 1998
profile: a marketing services company

design: ravi khambhoj approached me through a common friend to design a logo for his new company. this was among the first logo designs i ever worked on.

it didn't make the cut.

 


 
         
 

Hover to see close-up of foil embossing

 

client: forever
year: 2007
profile: dilbur switched careers after a longish sting with delta airlines to take up jewellery design.

design: hand lettered, using curlicues. the logo was silver-foil embossed on textured card with minimal contact details to compose the stark business card.

 
         
 

client: power kids
year: 2000
profile: non-profit child education programme

design: jeru and satya were two girls committed to start a programme to educate children on environmental and ecological issues. the idea for the logo came from an original illustration by a friend, anahita. we created stationery that was printed in three colours on brown paper to retain the eco-feel

click to view stationery design. you will have to click the back button on you browser to return.

 


 
         
 

 

client: naina's
year: 2002
profile: naina's is a garment company that exports its elaborate brocade designs to some top fashion houses in europe.

design: naina shah has always had a reverence for the sun – she claims it to be a source of inspiration in her designs. i worked this graphic symbol, which was then extended to a full range of stationery and company collateral, including store-signage.

click to view some collateral design. you will have to click the back button on you browser to return.

 
         
 

client: nasha / naina's pret label
year: 2004
profile: pret line identity

design: in 2004 naina asked me to extend her design into a stand-alone pret label that would be targeted at the fashion conscious urban youth. she had selected a name for it – nasha – translates to intoxication.

 


 
         
 

 

client: pantheon
year: 2003
profile: pantheon, a chemical export agency, takes it's name from a beautiful piece of architecture in rome. how a person like mr. kalpesh kinariwalla found inspiration in something so beautiful, i could not figured out. he never got around to paying me the agreed design fee. despite kalpesh, i like the logo too much to not have it up here.

design: hover over the logo to see the roman building the company takes its name from.

click to view business card design design. you will have to click the back button on you browser to return.

 
         
 

client: sonal agarwal
year: 1998
profile: interior designer

design: sonal was a friend of my cousin. i didn't meet her right until we met to hand the cards over. this was one of the first design jobs.

 


 
         
 

 

client: jewels by queenie
year: 2005
profile: queenie launched her own, personally designed, jewellery range.

design: this is one logo that 'just happened to come by'. i was working on an rush project – an advertisement for a jewellery exhibition – when i included this logo as part of the layout.

the advertisement mentioned above, appears lower down on this page

 
         
 

buddy: rayomand 'auda' bharucha
year: 1996

rayomand, an old and dear friend, had planned to start an party hosting company – it never got off plan-stage

rayomand died in 1999 when he was only 31.

this card is here in his memory – for his inexhaustible zeal for life. for the close to 10 years he spent battling cancer, with a spirit of determination to live as close to a normal life as possible.

 


 
         
     
 

CARDs, POSTERs, WHATNOT

 
     
 

   


 
             
 

leadership behaviour poster

this was a poster designed for a pfizer india seminar on leadership behaviours. the idea was to encourage leadership ambition within the workforce. in the poster, the little pawn dreams of being king, while the bishop has less loftier visions for the self.

 

 

sting poster

made this for the most beautiful woman in the world. 14th Feb 2001. sting is the greatest poet i have ever known.

“He deals the cards to find the answer
The sacred geometry of chance
The hidden law, of a probable outcome
The numbers lead a dance.”

'shape of my heart' – sting

 

 

delna and zahin's wedding album

a friend delna wanted me to design a cover for the wedding album of her friend – delna – her namesake. delna sent me some pictures of the newly weds and i designed this for her overnight. the line at the bottom? – delna and zahin, both held doctorates in chemistry.

 
             
 

hover and wait to see daneesh's photo, click to view complete invite

 

daneesh's first birthday invite

daneesh is rashna's little daughter. and mummy rashna wrote this adorable poem for her birthday invite. i came up with this accordion-fold design.

i still consider this the best invite design i have ever done, but we never implemented it. instead we printed a silly single-side card and killed this beauty : (

hover to see a pic of little daneesh. click to view the complete invitation-card design. you will have to click the back button on you browser to return.

 
         
 

   


 
             
 

asian junior golf poster

posters for a golf training camp for juniors - bangalore india.

 

 

the tt make-over

this established jeweller wanted an identity lift without tampering with his very very strict looking logotype.

 

jewels by queenie – advertisement

an advertisement designed for the brochure for a jewellery exhibition.

 
             
 

movado invite

movado was coming to bombay and they needed an invite, quick, for the launch party. i executed this design based on the classic movado watch-face. this was a simple single-colour screen print job, printed on textured golden-yellow paper.

click to view the design . you will have to click the back button on you browser to return.

 


 
         
     
 

WALLPAPERs / DESKTOP BACKGROUNDS

 
     
 

   


 
             
 

Arsenal Crest

Click to downoad the full size image 1400x1050. This can be proportonately scaled to fit smaller desktop sizes.

 

 

Henry Take a Bow

Click to downoad the full size image 1400x1050. This can be proportonately scaled to fit smaller desktop sizes.

 

 

Henry's Jersy

Click to downoad the full size image 1280x960. This can be proportonately scaled to fit smaller desktop sizes.

 
             
     
 

freddy | offside design co. | bombay india | 91-22-24127748 | fredisdead@gmail.com

 
     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

     
 

graphic design | logo design | corporate identity | poster design | personal stationery