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Pun

A pun (also known as paronomasia) is a deliberate confusion of similar-sounding words or phrases for rhetorical effect, whether humorous or serious. Humor is more commonly the intent of puns in recent times, but formerly the serious pun was an important and standard rhetorical or poetic device, as in "made glorious summer by this son (sun) of York" in Shakespeare's Richard III. Another pun of serious intent is found in the Bible: Matthew 16.18: