KOPF, MJFC & TMC's Official Statement Regarding The 'Invincible' Campaign
Over the past several months, rumors have been
circulating through the press and the Internet that there has been an
on-going rift between Michael Jackson and Sony Music Entertainment. From
the beginning of the promotion, things just weren't on track. The lead
single from 'Invincible' being leaked to radio mysteriously, the delay
in the album's first short film, and several high profile appearances on
Michael's part to promote the project before fading into the background
left many wondering what was going on. Despite all of this, Michael and
Sony Music together managed to sell 5 million copies worldwide spawning
two Top 20 singles from this effort.
For more than 25 years, Sony Music has vigorously promoted Michael
Jackson's musical vision and stood behind him when it seemed that the
rest of the world was against him. Now six months into the promotion of
'Invincible,' Sony has decided that this project is no longer a
priority. Why has Sony decided to take such a stance? We really can't
say as we are not privileged to this information, but would like to make
it known that The
King Of Pop Fanatics (KOPF), The
Michael Jackson Fan Club (MJFC) and The Magical Child (TMC)
stand behind Michael Jackson 100% in his time of need. With members from
around the world, KOPF, MJFC and TMC have supported Michael since their
This whole ordeal has been very stressful and devastating not only for
Michael, but also for his fans as we are always by his side to show our
love and support. With that said, we would like to provide Michael's
fans with a way to show their love and support for a man that has
brought so much joy and happiness into our lives through his music and
his humanitarian efforts. Right now we realize that there is an abundant
amount of information on the Internet to support Michael in one way or
another. What we at KOPF, MJFC & TMC would like to do is to offer to you,
THE FANS, several alternative ways in which you can respectfully
represent Michael and show Sony that Michael's fans truly are
Some of the many ways in which fans can support Michael Jackson is by doing
one or all of the actions listed below:
- Purchase an additional copy of 'Invincible' - By going out to your local
record store and purchasing an additional copy of 'Invincible'
you would be increasing sales of the CD and actively creating awareness of
the disc to others. The purchasing of an additional copy
of the CD or cassette doesn't necessarily have to be for you, but if you know
of someone, a friend or a family member who truly loves good music, why not
give them the gift of 'Invincible.' Once enough people listen to this CD and
like what they hear, it could very well create a buzz and generate new
interest in the CD once more.
- Write Sony Music Entertainment - Another very good way to show Sony that
there is an interest in this album is by composing a letter and expressing
your sentiments in a very unbiased, balanced and sensible fashion. KOPF, MJFC and
TMC would like to suggest that you please refrain from personal attacks and
foul or vulgar language as this will only be viewed as a negative reflection
on Michael Jackson and his fans, which would defeat the purpose behind this
action. Be direct, articulately stating your points and most importantly
keep a kind, mild tone in your letters. If you choose to compose a letter to
Sony Music, they can be reached at:
Sony Music Entertainment Inc.
KOPF, MJFC and TMC would like to stress that we are in no way
endorsing any person(s) or the content of any individual(s) who write to
Sony, but we are making this information available to you as a tool to
help Michael in a productive and positive way.
c/o Michelle Schweitzer
550 Madison Avenue
New York, NY 10022
We also would like to encourage fans to forward copies
of their letters to Sony along to MJFC and we will post select ones onto
the MJFC web site. Just send your letters to mylettertoSony@mjfanclub.net.
Now it will not be possible to post everyone's letters, but
we will try and post as many as we can as a tool of reference for others
If you would like to view some of the letters fans have
addressed to Sony, please take a look at the Defending Invincible page of
the section The
Request Michael's music at local radio - Another effective tool is to call,
e-mail and fax your local radio stations and request Michael's music. For
example 'Heaven Can Wait' is still doing relatively well at urban formatted
radio stations in the USA, and even charted on Billboard's Hot 100 Hip-Hop/R&B Charts at
#72. Why not request this song? It may force Sony's hand to actually do
something in regards to the interest of this single. Remember this is also
what happened with 'Butterflies.'
And for those fans in Europe,
'Unbreakable' has been played on various radio stations, so why not call and
request this single? Also, when you hear a radio station playing MJ music,
why not call them up and thank them for supporting Michael and his music.
It's worth a shot and you haven't lost anything in the process.
Our actions may not prompt Sony to reissue or further promote 'Invincible,'
but it will demonstrate to Sony and the world that Michael Jackson's fans are
a force to be reckoned with and that we stand united behind Michael 'whatever
happens'. If not us, who? If not now, when?
Thank you for your time and we hope that we have offered you some
helpful information that you can use in supporting Michael in his time
The King Of Pop Fanatics,
Michael Jackson Fan Club &
The Magical Child