J and Shaggs decided to start their own record lable along with Alex Abbiss, their manager, and some of their friends, including, Billy Bill, Nate The Mack, and Jump Steady. They started to wear clown make-up and became the Insane Clown Posse.
With the make-up came "Carnivalogy" The name suggested the 6 faces known as joker's cards would inact as god to this religion. ICP would release each face as a Joker's Card masked as ICP cds and cassettes. Only 5 of the faces are currently known, they are in order: