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what the font title

 

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My take on type and its faces


It seems to me that digital type foundries “go live” at the rate of about one per week. There’s a nearly constant stream of emails and announcements to the effect that someone somewhere is licensing something and has opened wide the URL and turned on the SSL and it’s therefore time to choose and charge.

I wish I had a decent handle on all this, but it’s kind of like watching a troupe of jugglers who keep adding more balls and torches to the mix. (How many are they tossing up now? I dunno – a whole lot!) Indeed, I feel guilty and irresponsible as a result of my sloppy accounting; after all, I consider myself a certified voyeur in this field.

At the very least, I should duly note and append each opening to the long list; were I fully self-actualized, I’d unquestionably celebrate every one of these announcements. We in our tight little domain, whether we be players or peripherals, almost share a necessary compulsion to root for one another. Noblesse oblige, so they say.

But then, every once in a blue moon, there’s a communiqué that transcends mere noteworthiness; truly, one that plants a deep and immutable footprint in the fresh pavement of Albert Gore’s very own superhighway; in short, really big stuff. And as the bytes land in our inboxes, jaws drop and eyes pop as we join in a transcontinental chorus of “Huzzah!”

Well, my friends, we had ample reason to sing our song, for the renowned type designer Sumner Stone premiered his long-awaited online font shop, to be found at stonetypefoundry.com.

 

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