SYAFRINAL SYARIEN SAP IS-Retail, SD, LE, and PS

Summary of Qualifications

• Syafrinal Syarien has more than 10 years consulting experiences related to ERP Implementation and business process enhancement projects. He has been involved in many ERP projects in Indonesia, Australia, USA, and other ASEAN countries. With solid background and experiences, he gains a lot of competencies in various industry sectors, i.e. Fast Moving Consumer Goods (FMCG), retail industry, automotive, logistics, steel mills, petrochemicals, oil and gas, constructions, and government sectors

• Syafrinal Syarien is one of first generation of SAP R/3 consultants in Indonesia. His knowledge and experiences in ERP sectors have been recognized by SAP. Currently, he holds three professional certificates awarded by SAP Asia and SAP America. In certain events, SAP Asia asked him to be an instructor on SAP Partner Academy and other official training events. He is also an active member of American Production and Inventory Control Society (APICS)

• During ERP implementation, he actively introduces and persuades the clients to adopt proven new concepts in logistics and supply chain, i.e. Kanban, JIT, LEAN, TQM, and Theory of Constraints. He believes that ERP implementation will be highly successful and brings huge benefits for the company if the company also implements the proven concept based on best-practice in their respective industry sectors.

• In Retail Industry, Syafrinal has successfully led two implementations of SAP IS-Retail: one for the biggest supermaket chain in Indonesia (Matahari) and the other for the leading fashion retailer (Tigaraksa), with the following achievements:
• Matahari

- Managed transportation planning at a Distribution Center (DC) with 60 loading doors and more than 200 own-fleet. Including a complex shipment costs calculation.

- Managed more than 40,000 merchandise items from hard goods to perishable items

- Applied rapid automatic replenishment process from DC to stores.

• Tigaraksa

- Managed variative items in fashion industry including clothes and accessories.

- Implemented a complex pricing structure based on seasonal, promotional and mark-down planning.

- Applied allocation rule based on assortment module and rapid distribution process from Vendor to DC to stores with cross-docking function.

SAP Implementation Projects

PT. DKSH Indonesia

www.dksh.com

SAP System Integrator

January 2007 – present

DKSH is the No. 1 Services Group in Asia, focusing on sourcing, marketing, logistics and distribution. Founded and deeply rooted in Asia, DKSH successfully bridges complex markets within and between Asia Pacific, Europe and the Americas.

Syafrinal involved in this SAP roll-out project from DKSH global template as a system integrator. His roles are:

• Manage integration process from logistics to accounting in SAP.
• Coordinate Supply Chain process: Forecast-to-Stock and Order-to-Cash
• Make sure all legal requirements from Indonesia will fit DKSH global template.

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PT. Wings Surya, Surabaya, Indonesia

www.wingscorp.com

SAP Logistics Team Lead

March 2006 – December 2006

PT. Wings Surya (WS) is a sister company of Sayap Mas Utama (SMU) in Wings Group of companies, with annual revenue more than USD 0.6 billion. In addition to SMU, Wings Surya manufactures and distributes the product to eastern region of Indonesia as well as export to abroad.

Wings Surya has main business in Fast Moving Consumer Goods (FMCG) divided into the following divisions:

§ Food and Beverages (Manufacturing and Distribution)

§ Personal Care (Manufacturing and Distribution)

§ Fabric Care (Manufacturing and Distribution)

§ Building Materials (Distribution Only)

Wings Surya distributes the product through modern distribution channel (hypermarket, supermarket, etc.) as well as traditional shops.

From geographical point of view, eastern region of Indonesia has very complex route for transportation process. So the main challenge for this project is how to maximize SAP Logistics Execution (LE) functions especially in Transportation planning & execution and shipment cost calculation.

Since the company also distributes the product directly to traditional market with complex pricing and discount structure, Syafrinal has successfully configured the standard SAP system to be satified the following requirements:

- Cross-selling discount: buy one fast moving product and get a certain discount if the customer buys another slow moving product.

- Variation Items Discount: the customer will get discount if they buy a number of certain items altogether in one order.

- Product Launching Discount: for a brand new product, the customer will get progressive discount based on repeat order.

- Voucher Redemption: for certain period, if the customer achieved sales target, they will be eligible to receive voucher with certain nominal value. The customer may redeem this voucher for invoice payment.

PT. Multibintang Indonesia, Tbk., Jakarta

www.multibintang.co.id

SAP Logistics Consultant

January 2006 – February 2006

PT. Multibintang Inonesia (MBI) is a public listed company and a subsidiary of Heineken, Holland. MBI is a leading company in beverage products in Indonesia. Their products are divided into two divisions, which are:

- Softdrinks

- Beer

This project is a roll-out project from Heineken, Holland.

In conjunction with SAP implementation, Syafrinal were responsible to handle specific country requirements regarding logistics (returnable packaging and empties handling) and taxation process (VAT, LST, and Excise Duty) in Indonesia, so that the SAP system is compliance with local regulations.

PT. Sayap Mas Utama, Jakarta

www.wingscorp.com

SAP Logistics Consultant

February 2005 – December 2005

PT. Sayap Mas Utama (SMU) is a leading Fast Moving Consumer Goods (FMCG) company in Indonesia with more than USD 0.5 billion annual revenue. Their products are divided into three division:

- Fabric Care (detergent, softener, bleach, etc.)

- Personal Care (soap, toothpaste, shampoo, etc.)

- Food and Beverage (instant noodle, juices, energy drinks, etc.)

- Building Materials (tiles, fibercement, roof, and gypsum)

This mySAP ERP project is very challenging since a lot of organizational entities are in project scope. Including the interface of mySAP ERP with Manugistics, Workflows, and complex enhancements for Free Goods activities.

Meanwhile, in Logistics Execution process, there are 12 Warehouses included, and more than 500 transportation fleet with complex route scheduling and shipment costs calculation.

Syafrinal was responsible to configure and enhance SAP standard functions in Sales and Distribution module especially in pricing and logistics execution so that it satisfied client’s requirements. He also led all logitics team (MM, PP, WM, SD) as a system integrator.

Finally, this project has been awarded by SAP Indonesia as “The Best ERP implementation of the year 2005”.

PT. Tigaraksa Satria Tbk, Jakarta-Indonesia

www.tigaraksa.co.id

December 2003 – October 2004

SAP IS-Retail Consultant

PT. Tigaraksa Satria, Tbk. is a public listed company with main business in selling and distributing Fast Moving Consumer Goods (FMCG). Their business can be divided into the following divisions:

- Food and Beverage

- Fashion Retailing (SAP IS-Retail)

- Exclusive Book Direct Selling

- Household Gas Product

In conjunction with SAP implementation project, Syafrinal Syarien is responsible to manage inventory supply chain process across distribution networks using SAP IS-Retail functions. His main role is to synchronize all processes from inbound, internal warehouse, and outbound processes. In order to increase service level to the customers and at the same time reduce inventory level, he also introduced new concept in replenishment based on Just in Time (JIT) methodology as provided by SAP IS-Retail functions.

SAP IS-Retail functions are used intensively in Fashion Retailing considering the company has only one Distribution Center (DC) with more than 400 outlets/stores to be supplied by DC. Some SAP IS-Retail functions including:

- Category Management (Articles and Classification)

- Assortment Management

- Season Management

- Promotion Activities (Free Goods, Coupon and Bonus Buy)

- Mechandise Logictics (Allocation, Distribution, Replenishment)

- Retail Information System (RIS)

- Interface to POS system

As the result, SAP Indonesia awarded this project as “The Best ERP Implementation of the year 2004”.

PT. Belfoods Indonesia, Jakarta-Indonesia

SAP Project Manager

July 2003 – November 2003

This project is the first SAP implementation in Indonesia for Small and Mid Size Business (SMB) based on SAP All-in-One concept. This project was effectively completed within 4 months.

In addition to ERP implementation, Syafrinal Syarien has successfully managed to enhance Belfoods’ business process based on Pack-to-Order. This method eventually reduces finished goods stocks and eliminates forecast inaccuracy at SKU level.

Nestle Philippines, Manila-Philippines

SAP Logistics Instructor

April 2003

SAP Philippines has invited Syafrinal Syarien to conduct SAP training for team members of Nestle Philippines in logistics and warehouse management area. Syafrinal Syarien was appointed by SAP Philippines because his previous experiences working for SAP project at Nestle USA.

PT. Matahari Putra Prima, Tbk., Jakarta-Indonesia

www.matahari.co.id

November 2002 – March 2003

SAP IS-Retail Consultant

Matahari is the largest retail player with more than 200 stores in Indonesia. Their retail outlets can be divided into the following group:

- Hypermarket

- Supermarket

- Department Store

Syafrinal involved in a full-cycle SAP logistics implementation at Distribution Center of the leading retailer in Indonesia. This implementation uses SAP IS-Retail functionalities and RF devices for mobile data entry.

SAP IS-Retail specific functions used at the DC include:

- Category Management

- Merchandise Distribution

o Push method (allocation and replenishment)

o Pull method (store orders)

- Handling Unit Management

- Interface with POS and Retail System at stores (RETEK)

As a team leader for outbound logistics process, Syafrinal managed all team members in logistics to work together in order to increase efficiency in picking strategy and transportation processes.

This project was very challenging since it has to manage huge SKUs and variety of products including fashion, FMCG, basic home appliances, and perishable items in a very large warehouse facility.

Thai Oil Company Limited, Cholburi-Thailand

SAP Project System Consultant

May 2002

Thai Oil has planned to implement SAP Project System (PS) module for their engineering and maintenance process. Prior to implementation, Syafrinal Syarien was invited to conduct a two weeks SAP intensive workshop for Project System (PS) module to maintain all activities in crude oil transportation, including building pipeline facilities, maintenance projects, civil works in refinery facilities, etc.

In the workshop, Syafrinal Syarien also worked together with other consultants to adjust existing modules, which are Material Management, Asset Management, Plant Maintenance, Controlling, Finance, and Asset Management, so that they will be working and integrated properly with PS module.

PT. Excelcomindo, Jakarta-Indonesia

SAP PS Consultant

March 2002 – April 2002

Excelcomindo is the leading cellular phone service provider in Indonesia. Syafrinal was responsible for auditing Project System (PS) Module. The client has been implementing PS module for about 18 months and wanted to improve the performance of PS module and its integration points to other modules.

PT. Indofood Sukses Makmur, Jakarta-Indonesia

SAP Sales & Distribution Consultant

July 2001 – February 2002

PT. Indofood is the biggest food producer in Indonesia. The SAP implementation project was managed directly by SAP Indonesia.

SAP Indonesia has hired Syafrinal Syarien to lead SAP implementation in Sales and Distribution module for the following divisions of Indofood :

- Noodle Division

- Snack Food Division

- Food Seasoning Division

- Baby Food Division

- Biscuit and Confectionary Division

Syafrinal Syarien was responsible for Sales and Distribution module, in which requires a highly usage of batch management and Warehouse Management and very fast moving products

Johnson & Johnson Indonesia (JNJ)

SAP Logistics Consultant

January 2001 – July 2001

The world wide consumer goods & pharmaceutical company.

• The project covered Johnson & Johnson (JnJ) companies in 6 countries and managed by its project office in Sydney, Australia. The project went live at the same time for all six companies in each country
• Syafrinal Syarien was assigned to lead the implementation activities in logistics area for JnJ Indonesia including Sales and Distribution and Warehouse Management. This project was awarded by JnJ ASEAN as the best implementation among other the six countries

PT. Supra Sumber Cipta & its Subsidiaries (Consumer Product Division of Japfa Group)

SAP Sales & Distribution Consultant

April 2000 – November 2000

• Syafrinal Syarien was responsible for Sales and Distribution Module. This client heavily uses canvass selling where transactions captured in SAP only once a week and this requirement have impact on the credit limit checking – sales order entry processing – delivery (batch managed) – and availability check
• His activities include collecting user’s requirements, manage workshops and training, coordinating testing cycles and customizing. Developed ABAP reports and together with ABAP programmers create and test add-ons sales program for mobile sales task force

Nestle, USA (the world-wide consumer goods company)

SAP Project System Consultant

November 1998 – April 1999

• Nestle USA needs to manage the sales promotion activities and marketing campaign using SAP Project System as the solution
• Syafrinal Syarien conducted workshop for collecting user’s requirement and make the necessary setting in PS module
• By using SAP Project System module, Nestle USA would be able manage all promotional activities, control the budget availability and monitor the effectiveness of each marketing and promotion event

Various Projects in Australia

(mostly for government institutions)

SAP Consultant

December 1997 – June 1998

Syafrinal Syarien was hired by a consulting company in Australia as SAP consultant on a contract basis. He was assigned to various SAP projects in Canberra, Australia, with major clients are government institutions.

The clients are as follows :

Australian War Memorial Museum (AWM)

Syafrinal Syarien was responsible in design activities, configuration of SD module. One of this museum services is selling documentary video, souvenirs, and reprint of war photo's which has to be booked as revenue. Orders from customers were processed according to Make-to-Order concept.

Australian Parliament House (APH)

Syafrinal Syarien participated in preliminary overview of SAP PS implementation, determining the PS project scope, and preparing the proposal.

Australian Intellectual Property Organization (AIPO)

Syafrinal Syarien supported AIPO for post implementation support for SD module.

PT. Amoco Mitsui PTA Indonesia, Serang-Indonesia

SAP R/3 Specialist

July 1996 – November 1997

• This project has been recognized as “Success Story” in Petrochemical sector by SAP Asia
• Syafrinal Syarien was responsible as internal consultant of PT Amoco Mitsui for SD, QM and PS modules act as valuable counter part for the implementor. Smoothing the business analysis stage and translating Amoco’s requirements into SAP Specific Business flow. His activities includes: performed end user’s training, developed SAP user’s manual, and performed technical supports

Work Experiences

January 2006 – present

PT. Soltius Indonesia

(A merger between IMC Consulting and SDI Technologies)

Jakarta, Indonesia

An SAP Indonesia National Logo as implementation partner

Position: SAP Senior Consultant

April 2000 – December 2005

PT. Integrasi Mitra Ciptakarya (IMC Consulting)

Jakarta, Indonesia

An SAP Indonesia National Logo as implementation partner

Position: Consulting Manager

October 1998 – October 1999

Metamor Enterprise Solutions, Inc., Los Angeles, USA

An SAP America National Logo as implementation partner

Position: SAP Consultant

December 1997 – September 1998

Software Consulting Services, Pty. Ltd. Australia

An SAP Australia National Logo as implementation partner

Position: SAP Consultant, contract basis.

July 1996 – November 1997

PT Amoco Mitsui PTA Indonesia

A world-class petrochemical company

Position: SAP R/3 Specialist

August 1995 – June 1996

PT Berlian Sistem Informasi, Indonesia

A subsidiary of Mitsubishi Corporation, Japan

Position: System Analyst

December 1993 – July 1995

PT Prabu Jaya Persada, Indonesia

The main dealer of Mitsubishi Motors Indonesia

Position: System Engineer

SAP Certification

- Certified ASAP Implementation Methodology, 1998, SAP America

- Certified SAP Application Consultant CRM-Internet Sales, 2000, SAP Indonesia

- Certified SAP Application Consultant SD Module, 2000, SAP Indonesia

- Certified SAP Application Consultant PS Module, 2002, SAP Indonesia

SAP Courses Taken (as Attendant)

- SAP SD Module Level 2 and 3 Courses, 1997, SAP Singapore

- SAP PS Module Level 2 and 3 Courses, 1997, SAP Hongkong

- SAP CRM-Internet Sales, 2000, SAP Indonesia

SAP Courses Given (as Instructor)

- SAP Academy, SD Module, SAP Indonesia, 2000

- SAP Academy, SD Module, Sierad Produce Indonesia, 2003

- SAP Academy, WM Module, Nestle-SAP Philippines, 2003

Educational Qualification

Bandung Institute of Technology, Bandung, Indonesia

B.S. Degree in Mathematics

Graduate on October 23, 1993 with notation “very satisfactory”

Title of thesis: “A Mathematical Model for Production Planning”

Languages

- Indonesian – Fluent

- Malay – Fluent

- English – Very good

Contact Details

Address: Vila Ilhami D-58, Karawaci, Tangerang 15810, Indonesia

Phone: +62-21-5462881

Mobile: +62-812-8131324

E-mail: ssyarien@gmail.com

Nationality: Indonesian

Availability: 1 month notice