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The Power of Being Different
Module Menu: Module 1: Incrementalism v Lesson 1: What is incrementalism? Ø Incrementalism
is a sign of linear innovation. Linear innovation means: just adding
quality to existing models or processes. The profit or satisfaction we get out
of that is -- surprise --I N C R E M E N T A L ! v Lesson 2: How to eradicate incrementalism from your life Ø Some
of the useful tips given in Tom Peters' book "The Brand You 50" on doing
self-examination in order to find out how they can be different; on discovering
the fields in which you can distinct yourself from others, and, hence,
eradicate incrementalism from your life, are discussed. Module II: Radicalism:
Becoming a Revolutionary v Lesson 3: Formulating Personal Strengths. Ø This
chapter suggests a paradigm shift by teaching you to see yourself as a brand
and a gray-haired revolutionary. It blends Hamel's business theories with Tom
Peter's suggestions on to be your own brand in a unique way, so that you know
how and where to start with the "different" you. This is the first of a series
of lessons that will transform you into a revolutionary; a radicalist; a
nonlinear innovator. v Lesson 4: Formulating personal mission/vision statement Ø The
construction of good mission and vision
statements are discussed. A number of similar viewpoints on writing these
statements are reviewed. Your mission
should say who you are, what you do and for whom; your vision statement will
have to articulate the future. v Lesson 5: Formulating most important current goal + Plan of action. Ø The
a-b-c of setting goals is: reach-ability. Baby-steps. Goals that
you attain easily, that give you an energy-boost to shoot for the next level,
because you can see the results! Depending on your goals, your action
plan may be a simple one-liner or a detailed chart with a budget and a
hierarchical set up. Ways to go are suggested. v Lesson 6: Identifying your Target group. Ø It
is tremendously important to make yourself familiar with your target group's
culture before trying to penetrate it. It's always easy to see things from your
own perspective, assuming that everyone should understand what's so wonderful
about your product or service. Realize that, although there may be plenty of
potential clients out there, you want to focus in on the ones that will provide
you (or your organization) the highest satisfaction in return for what you
provide them. v Lesson 7: Identifying ways to maintain open lines with sources. Ø Some
of Tom Peters' suggestions from The Brand You 50 are presented, such as
reconnecting with interesting people you've lost touch with; inviting new
acquaintances for lunch and going new places. v Lesson 8: Writing your Declaration of Personal Independence. Ø The
mission statement, the vision statement, as well as the strengths you've
formulated in previous lessons, are invaluable here. Final Assessment: v Lesson 9: Writing your essay: guidelines. This knowledge check evaluates your
comprehension of the course content. The first page of each module will
describe and provide a link to each of its lessons, enabling you to jump
directly to a specific lesson. Each lesson begins by identifying
the module and lesson. Evaluation Questionnaires: §
Pre-course §
Post-course For more details, go to: Module 1
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