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Online Continuing Education
Certification and Professional Training

The Power of Being Different

Module Menu:

Module 1: Incrementalism

v     Lesson 1: What is incrementalism?

Ø      Incrementalism is a sign of linear innovation. Linear innovation means: just adding quality to existing models or processes. The profit or satisfaction we get out of that is -- surprise --I N C R E M E N T A L !

 

v     Lesson 2: How to eradicate incrementalism from your life

Ø      Some of the useful tips given in Tom Peters' book "The Brand You 50" on doing self-examination in order to find out how they can be different; on discovering the fields in which you can distinct yourself from others, and, hence, eradicate incrementalism from your life, are discussed.

Module II: Radicalism: Becoming a Revolutionary

v     Lesson 3: Formulating Personal Strengths.

Ø      This chapter suggests a paradigm shift by teaching you to see yourself as a brand and a gray-haired revolutionary. It blends Hamel's business theories with Tom Peter's suggestions on to be your own brand in a unique way, so that you know how and where to start with the "different" you. This is the first of a series of lessons that will transform you into a revolutionary; a radicalist; a nonlinear innovator.

 

v     Lesson 4: Formulating personal mission/vision statement

Ø      The construction of good mission and vision statements are discussed. A number of similar viewpoints on writing these statements are reviewed. Your mission should say who you are, what you do and for whom; your vision statement will have to articulate the future.

 

v     Lesson 5: Formulating most important current goal + Plan of action.

Ø      The a-b-c of setting goals is: reach-ability. Baby-steps. Goals that you attain easily, that give you an energy-boost to shoot for the next level, because you can see the results! Depending on your goals, your action plan may be a simple one-liner or a detailed chart with a budget and a hierarchical set up. Ways to go are suggested.

 

v     Lesson 6: Identifying your Target group.

Ø      It is tremendously important to make yourself familiar with your target group's culture before trying to penetrate it. It's always easy to see things from your own perspective, assuming that everyone should understand what's so wonderful about your product or service. Realize that, although there may be plenty of potential clients out there, you want to focus in on the ones that will provide you (or your organization) the highest satisfaction in return for what you provide them.

 

v     Lesson 7: Identifying ways to maintain open lines with sources.

Ø      Some of Tom Peters' suggestions from The Brand You 50 are presented, such as reconnecting with interesting people you've lost touch with; inviting new acquaintances for lunch and going new places.

 

v     Lesson 8: Writing your Declaration of Personal Independence.

Ø      The mission statement, the vision statement, as well as the strengths you've formulated in previous lessons, are invaluable here.

Final Assessment:

v     Lesson 9: Writing your essay: guidelines.

This knowledge check evaluates your comprehension of the course content.

The first page of each module will describe and provide a link to each of its lessons, enabling you to jump directly to a specific lesson.

Each lesson begins by identifying the module and lesson.

Evaluation Questionnaires:

§         Pre-course

§         Post-course

 

For more details, go to: Module 1