Ryders is a family owned business and our mission is to promote the community
inclusion of Rap/R&B music and to assist in attaining a more productive,
self-sufficient role in the entertainment industry.
is a key player in the rap game traditionally dominated by men. She is
one third of the triumvirate that composes Ruff Ryders Entertainment, a
company which manages the platinum selling DMX and the Lox while maintaining
it's own record label distributed by Interscope Records. Her lifelong dedication
to helping her siblings and community, along with comprehensive experience
in the field of health care has allowed her to create a new formula for
success in the recording industry. This formula: Faith, Family, Fortitude;
has made Ruff Ryders a driving force in Hip Hop.
As the black
stallion and creative force in entertainment, Joaquin "Waah" Dean is making
heads turn quickly in the industry. Once considered a long shot in entertainment,
Dean has managed to speed by the fastest competition -- only to leave them
in the dust looking on through their binoculars. Dean was born and raised
in New York City. This Ruff Ryder started off in the music industry as
an independent tape salesman for DJ Kid Capri (who now has his own multi-platinum
album on the airwaves). While working the streets, Dean decided to manufacture
and sell his own tapes. Have him tell it, the tapes were of his first artist,
multi-platinum rapper DMX. Selling over 15,000 units locally, industry
executives caught wind of what Dean was accomplishing and Columbia/Ruffhouse
Records signed DMX for a single deal. After nine months on the Columbia
label, Dean then set his sights on bigger deals and later had DMX signed
to Russell Simmons' Def Jam Recordings and the rest is history. DMX has
since moved on to become the #1 all time seller to have two albums on the
charts simultaneously ranked among the top ten within a one-year time span.
to success: "Give it to people like it is." And giving it to them he is...Dean's
multi-million dollar selling artist has led Dean to a huge joint venture
deal with Interscope and the development of Ruff Ryder Entertainment.
Dean, the other half of Ruff Ryder Entertainment is the glue to the company.
As the herdsman and driving force of the posse, D manages to keep things
at a smooth and steady winning pace. D understands, accurately envisions,
and carries out the family's visions. His understanding and implementation
of ideas makes him a critical part of the Ruff Ryder team.
staying true to the streets and quietly building an empire, Dean and company
won't be satisfied until they control their own destiny. "In the future,
we hope to become more independent and create and distribute our own product,"
Chivon reveals. "But no matter how much we grow, we know it's important
to stay in close contact with your artists and producers. We are a family
and that's how we function in business." Now you know, that's how the Ruff