The
United
States thrives upon periodic stabs at resurrecting her past, whether or
not the aforesaid kultursmog cares to admit it. Edward R.
Murrow
once posited that, as a nation, we had come into our full inheritance
at
a tender age. But, like any mortal creature which comes so young, we
have
squandered only too many of the more valuable currencies therein. There
is no desire here to make any case against progress, nor (despite the
obvious
stirring) is there a desire to consecrate nostalgia as lifestyle. But
there
is
a legitimate question as to whether we learn only in the breach how
truly
precious was what we left behind too soon, once it could be held in our
hands no longer. (Given the long-entrenched supremacy of the State and
subordination of the individual in these United States, one could also
say freedom itself comes very much to mind.) In
many ways,
everyday life is far less arduous than that known by our parents and
grandparents,
whose Mixmasters graced our childhood kitchens. In many other ways,
everyday
life has been permitted to turn into so perpetual a perpetual motion
machine
that we have only too little time to indulge or appreciate the real
depth
of our homes, and what we make of them, wherever we make them. Perhaps
that is a critical core to the secret of just why the streamlined
appeal,
durability, and almost-anything-goes
versatility of the classic Sunbeam
Mixmaster is so acutely amplified today.
When
I first composed this site, I asked, "Would something bring the
not-so-little
mixer that could (and did) back?
Could
it? Was it unreasonable
to
think that perhaps a complete retro overhaul of the Sunbeam Mixmaster#
(with all
the classic attachments and no
cheating--bring
back the ice cream freezer! don't
drop my mayonnaise oil dropper!),
resurrecting the classic strength, styling, and smooth
user-friendliness,
might not open a door for another kind of living revolution, as the
original
machine spurred in its way back in 1930? Is it possible that someone,
somewhere
within the recesses of the Sunbeam Corporation today, might find a path
through which to reinsinuate the values and aesthetic from which Ivar
Jepson
and his teams drew to make Sunbeam perhaps the quintessential American
home product marque - and the Mixmaster the all-time favourite American
household appliance? Or--assuming someone on his staff has not thought
of it already (or stumbles upon this tributary and gets the
hint)--would it take the too-typically American impulse of David
Letterman
demonstrating
Stupid
Mixmaster Tricks in order
to make the point?" My
answer
was, "I only wish I knew. Because everything that was (and could once
again
be) good about America is being choked away from us, slowly but
surely,
and for myriad reasons. And, when those things are relegated to
collectible
markets, historical chronicles, and private discourse alone, America is
not in the shape she ought to be."
Not long after
the century turned at last, it
looked like Sunbeam began gazing back upon its own proud
history. For about a year, the company's own Website featured
a
"Sunbeam Mixers History" page, offering a thumbnail sketch of the
Mixmaster's
birth and progress, plus a few choice images from Mixmaster past:
flanking a pair of today's
Mixmasters
(the handsome enough 1998-99 model, and a companion hand mixer),
there were three black-and-white classic ads (for Models 7, 3, and
11, from left to right); a succulent-looking colour ad for Model 7; a
classic
Christmas ad for Model 11; and, the now-famous postage stamp choosing
the Mixmaster to represent the 1930s explosion in household
conveniences. The site also featured a timeline sketch of the
company's
history, from its Chicago Flexible Shaft founding through the present,
noting the key developments of all
signature
Sunbeam products.
Sometime
in 2001, I pondered aloud---in the event anyone from Sunbeam happened
by this
site, and this page---whether development
and
production of a Mixmaster model we could call Mixmaster Classic was
possible: a
design
hybrid melding, for example, the motor shell and dial style of Model 7;
the front motor cap, neck, and platform style of Model 3; the
handle
and bowl-shift style of Models 11-12, while keeping the classic platter
turntable of Models M4A-9? Perhaps, even, a resurrection of the classic
old power transfer unit and (ok, we would settle for) just a few of the
classic
whacky attachments?
Well, guess what: Sunbeam sort of up and did it!
Maybe
someone was thinking precisely
along
the
same line as I, though of course I cannot know whether I had inserted
the proverbial ginger in the tail explicitly. But here, at left, is
what Sunbeam Australia introduced in
late 2002: Mixmaster Professional
(official model
designation:
MX8800). Take a good look at this beauty**. Notice the beater spindles
reference Models 7-12. Notice the front motor
cap's
implicative reference to Models 11 and 12. Notice the handle suggesting
Models 3-9. Notice the identification decal style and lay references
Model 12.
Mixmaster
Professional was a 12-speed machine, with variable mixing bowl speeds
as
well (thanks to a second small motor in the stand platform), and is a
heavy
metal die-cast body and works. This
machine
was even more attractive than the spanking-looking
new-style
Mixmaster that rolled off in 1998-99. Now, Sunbeam Australia
has
been a significant subsidiary operation since the 1930s.
Australia's
version of Model 9 (the first Mixmaster made and sold in Australia,
beginning in 1949-50), in fact, was made and sold for about a full
decade, to
the
tune of over 725,000 machines--damn near equaling the sales of U.S.
Models
5-9 in their decade-plus production life.<> If Sunbeam Australia went
the distance for a product that went to the company's glory
days
and kicked them into the new century, it says something wonderful about
what thousands elsewhere (including many who
have
seen and written me about this site) have known in their hips. Would
the American parent take the hint? Was Mixmaster Professional a
pilot fish testing waters, before Sunbeam dared introduce it in the
company's native waters?



Do you own a
classic
Sunbeam
Mixmaster, as I do?Turn
yours on, to prepare part of your regular meal, or a pleasant taste
treat.
Listen to that distinctive soft purr on the first speed, as you
fold
everything in or hook up your power transfer unit with attachment. Now,
bring it up to the needed fuller speed slowly. Take it in as you cook.
It sings to you, it plays you a kind of chamber music in soft,
sustained
chords. You catch the whiff of that distinctive fragrance from the
motor
lubricants; there is no such distinct
fragrance
anywhere, from any other electric appliance you have ever known or
owned. Blindfold yourself and your nose plus
your ears will
tell you there is a Mixmaster in service. And at once you are restored,
yourself, to the simplicities you once knew, the sensibilities you
once bore, the musics and the games and the lessons, the years of the
joy, the love, the flavour, the pleasure in
every meal, every treat composed by your parents' or your grandparents'
elder Mixmaster+, guided by their loving hands. Now you know nothing of stripped innocence or betrayal. Nothing of loss. Nothing of stolen or wasted youth, or of compromised or wasted adulthood. Maybe your own children will come scurrying in at the first chord from the motor and they, too, will want to join, and learn, and enjoy, just the way you did when Mom or Grandma or even Dad or Grandpa turned the dial. (And anyone who says men didn't enjoy this appliance as much as the womenfolk did, assuredly, is full of it.) Like an old friend, or a wizened, knowing loved one, a classic Sunbeam Mixmaster preparing a meal or a treat, even today, promises you that heartbreak does not endure; pain is not forever; whatever your mistakes, you will recover; whatever your crises, you will overcome, and learn. The road goes ever onward and upward, the field reaches ever broadly, but you will find your way home again. And, home can never die.
* - Model 11 Christmas ad from 1956; © Sunbeam Products, Inc. From 1956 issue of Look. .
** - Mixmaster Professional, as shown in Sunbeam Australia promotional literature. Image copyright ©2002 Sunbeam Corporation Ltd., Australia, a subsidiary of GUD Holdings Ltd. Mixmaster Heritage, imagery copyright ©2003 Sunbeam Products.


Ebadee,
ebadee, ebadee, that's not all, folks!
(Click the bar for a few choice links for Americana lovers! Or, click the stamp below for a glossary reviewing each classic Mixmaster in one page.)