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Have a personal story to tell? Become a Blogger - KAREN MANN, Nando

Times

 

Feb. 09.2003

 

What's a blog? Not a new horror movie creature, something that chases

Harry Potter, or low-fat diet fad. BLOG is short for "Weblog," the

latest thing in online communications. When Cleveland native Emil Thomas

Chuck, 30, accepted a position at Duke Medical Center in Durham, N.C.,

in 2001, he found that keeping up with friends and family back home -

repeating the same stories to different people - was a bit of a hassle.

 

So he became a blogger - he started an online diary.

 

"I post for all my friends to read what's been going on since I moved,"

he says.

 

Internet technology site Whatis (www.whatis.com) defines a blog, as "a

personal journal that is frequently updated and intended for general

public consumption."

 

Really a blog is nothing more than a Web site with certain key

characteristics: It usually contains the subjective views of one person

or occasionally a small group of people, is updated frequently, and

almost always contains lists of links to other blogs, Web sites the

author likes, and articles he or she thinks are worthy of commentary.

 

A blog can be about anything: knitting, a bad boss, the situation in

Iraq, your child's accomplishments. Though it's impossible to say for

sure how many blogs there are, Blogger (www.blogger.com), perhaps the

best-known blogging tool, recently announced it had 1 million registered

users.

 

"It's like a 24-hour holiday letter," says Frank Boosman, 39, of Apex,

N.C. Boosman began his own blog in June after hearing a friend in Japan

talk about his own. In it, he shares his thoughts on technology, the

Internet, popular culture and pretty much anything that strikes his

fancy.

 

But keeping a blog has its downsides. As with a traditional journal,

there's always the chance that the wrong person - a boss, a roommate, an

old flame you'd really rather forget - will find it, and that something

you write will come back to haunt you.

 

Mark Pilgrim, 30, a Web developer and trainer for the Washington-based

company MassLight, says a boss at a previous job didn't like information

posted on his personal blog and demanded his site be taken down.

 

When he refused, he was fired, he says.

 

Blogging is also changing the way people get their news, and the way the

media is presenting it.

 

When former House Majority Leader Trent Lott gave his controversial

speech at Sen. Strom Thurmond's 100th birthday party, the story was

largely ignored in the mainstream press. But political blogs such as

www.talkingpointsmemo.com jumped on it, turning it into a national

story. Traditional media outlets took notice of how the story got out.

 

Now many newspapers and other news outlets are promoting news "blogs" by

their reporters and columnists.

 

It's a concept many bloggers consider the opposite of what a blog is all

about - an uncensored, unvarnished and usually very opinionated look at

the world.

 

San Francisco writer and blogger Rebecca Blood, author of "The Weblog

Handbook," (Perseus Publishing, $14), understands this idea.

 

"A reported story is a different animal," she says. "A blog is good at

explaining something on the Web or putting two seemingly unrelated

stories together."

 

For Blood, the value of mainstream media is in the in-depth presentation

of a story. "A reporter goes into a situation, talks to a primary

source, does research and tries to present the whole story for a general

audience," she says.

 

Still, for all their emphasis on individuality, Blood says bloggers have

much to learn from mainstream media. In her Web site, Rebecca's Pocket

(www.rebeccablood.net), Blood writes that "the weblog's greatest

strength - its uncensored, unmediated, uncontrolled voice - is also its

greatest weakness," and suggests several ethical guidelines. Among them

are to publish only what the blogger knows is true, and to credit all

sources.

 

But what inspires people to reveal so much of themselves online?

 

Pilgrim compares making his first blog entry to his first (and only)

time skydiving. "It's very scary," he says, "to put yourself out there

and do it every day."

 

Even more perplexing: Why do people want to read intimate, and often

mundane, details about other people's lives?

 

For Raleigh, N.C. blogger Lisa May Terwilliger, 28, reading other

people's blogs is a matter of curiosity. One of Terwilliger's favorites

is by a woman in San Francisco whom she's never met.

 

"She likes the same books; she likes the same music," Terwilliger says.

"It's like having a friend but not having the demands of a relationship;

it's one-sided and you're not having to return their calls or buy them

birthday gifts."