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An Internet Marketing Tutorial for the rest of us

Welcome to An Internet Marketing Tutorial for the rest of us, where you can learn how to market yourself effectively on the web, get into major search engines, learn advanced SEO techniques, and not pay for it! Please support our advertisers and enjoy your new place on the Web! Subscribe to this site by entering your email on the right! Also sign up for the free offers we list. Internet
Sunday, 11 June 2006
Just when you thought you were safe...
Mood:  incredulous
Topic: Create + Promote Blogs
If it wasn't bad enough that Google might be spying on you to deliver "appropriate" ads, New Scientist reports that the NSA is researching the harvesting of information that people post about themselves on sites like Myspace and Friendster.

They also may combine that data with other information such as "banking, retail and property records, allowing the NSA to build extensive, all-embracing personal profiles of individuals." And if the US government has this technology, then other governments probably do as well.

So, bottom line is to be discreet about what you post online. Don't give out personal information like phone numbers, addresses, etc. Be very wary about what you include in your public profile.

CIAO for now,
Randy

Posted by Randy at 5:16 PM ADT
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Saturday, 10 June 2006
Google and Privacy
Mood:  incredulous
Topic: Create + Promote Blogs
Tech Crunch reports that Google Research has created a way to use your computers internal mic to "listen in" to what is being watched on TV and offer up context-based shopping and other services to determine what your browser should display.

As if it wasn't bad enough that I have to worry about Hotels.com losing my credit card info in an auditor's car! A McCarthy-style head of the FBI or NSA could really ruin a lot of lives using this type of technology!

CIAO for now,
Randy

Posted by Randy at 5:51 PM ADT
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How to get listed on DMOZ
Mood:  surprised
Topic: Create + Promote Blogs
Surfing through BlogExplosion's excellent selection of websites today, I found an article in eBusiness Journal on DMOZ I would like to share with you.

If you've done much of anything with Search Engine Marketing (getting listed in the top search engines, so that customers seek you out, instead of vice-versa), you've undoubtedly heard of DMOZ. In some circles, getting listed on DMOZ is almost as important as, if not more than, getting listed on Google.

The writer of eBusiness Journal has a slightly different perspective. Back in April, he went to Digital Point Forums for advice, got pointed to the right category and eBusiness Journal was listed shortly thereafter.

Unfortunately, on DMOZ's next update less than a month later, his site was deleted. The author's bottom line: "DMOZ is really going down the drain and definitely not worth the hassle."

My advice: submit to niche directories. To find them: go to Google and type "directory" followed by the topic of your site, in quotes if it's more than one word. Then submit your site to several of them and watch your traffic counter soar!

CIAO for now,
Randy

Posted by Randy at 10:57 AM ADT
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Tuesday, 6 June 2006
What is Podcast Pickle?
Mood:  hug me
Topic: Create + Promote Blogs
PodcastPickle is an impressive service I have been using the past couple of months.

PodcastPickle has a great directory of podcasts, organized by genre, a chat room, ratings, favorites, a blog, IM's, and cast wars!

I have just acquired a couple of fans, myself. I IM'd one of them earlier today and just received a response! This is an active community and a great way to get your podcast publicized!

There are several free podcast services out there - my favorite is GarageBand.com, which I have embedded in this website and my other. Right-click the podcast box in the lower right and click "View Source" to see how I did that.

So go ahead and check out PodcastPickle, sign up, search for 14208, and add me to your favorites! I'll reciprocate and we can contribute to the growing PodcastPickle community!

Or, in other words,

CIAO for now,
Randy

Posted by Randy at 12:40 AM ADT
Updated: Tuesday, 6 June 2006 12:56 AM ADT
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Sunday, 4 June 2006
Have You Lost your ID today?
Mood:  irritated
Topic: Create + Promote Blogs
This may be a good question is you are a Hotels.com customer. ZDNet reports that an Ernst & Young employee's laptop was stolen in a seemingly random car burglary.

Ernst & Young are the auditors for Hotels.com, and the stolen laptop contained personal financial data on some 243,000 Hotels.com customers from 2004 and prior.

The theft occurred some time in February, and we are just now learning of it because on May 31, Ernst & Young instituted stricter security measures, including password-protection and encrytion software. The stolen laptop had the password protection but not the encryption software.

To their benefit, Hotels.com has instituted a toll-free call center for questions or concerns, and has contected the credit card companies. They also began immediately upon being notified of the theft to reconstruct the stolen data and notify affected customers.

Several people who responded to this story on ZDNet were offended that such information should be stored on a laptop that someone took with them. This particular practice is commonplace during audit season, though. The best suggestion I found among the respondents was to store this information on a server, instead.

If you have any alternative solutions, we welcome your comments.

CIAO for now,
Randy

Posted by Randy at 2:32 PM ADT
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Blended and Blessed
Mood:  celebratory
Topic: Create + Promote Blogs
Good morning! I wanted to take a moment to comment on a new form of marketing I have instituted this past week.

It's called Word-Of-Mouth Marketing, or WOM for short. I've been trying to get the word out about my other site, Blended and Blessed, agreed to post a link to the store. Not only that, but the webmaster there actually embeded the store front on one page. Blended and Blessed is a group of people involved in step- (or "blended") families. We meet every Sunday, have some social time, prayer and a message, usually delivered via video or cassette.

I'm not trying to drag you to church, however. I'm simply pointing out some of the possibilities that axist for marketing your site. Develop some strategic relationships and watch your hit counter soar!

CIAO for now,
Randy

Posted by Randy at 8:40 AM ADT
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Winsome Gunning Art Walk
Mood:  a-ok
Topic: Create + Promote Blogs
Greetings to our latest blog renter, Winsome Gunning Art Walk!

Not only does he have some nice art work on display at his site, but he also has a healthy dose of artistic philosophy: discover the creative spirit within and listen to its promptings.

Since he has passed out of his self-proclaimed "dark phase," his work is very vibrant, colorful, and goes well with a cup of cappuccino and some Miles Davis. Please enjoy his work and visit often!

CIAO for now,
Randy

Posted by Randy at 8:24 AM ADT
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Wednesday, 31 May 2006
Delor's Art FX
Mood:  happy
Topic: Create + Promote Blogs
For my readers who are art lovers (as I am), please check out Delor's Art FX at http://community.webshots.com/user/DelorsArtFX. The art here is created free-hand, burned on wood with a magnifying glass.

David Delor specializes in sun-burned art and paintings. Personalized artwork is also available upon request. David told me today that if you sent him a photo, he could create an exclusive sun-burning for you. Please email him for prices: davidmdelor juno.com.

Enjoy the art and have a great day!

CIAO for now,
Randy

Tags: ,

Posted by Randy at 7:37 PM ADT
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Monday, 29 May 2006
Top 10 Adwords Mistakes
Mood:  loud
Topic: Make Money with Your Blog
Here are ten of the most common mistakes internet marketers make when launching an Adwords campaign. These also apply to Overture, Adbrite, and others.

1) Long list of untargeted keywords
2) Not stating the unique aspects of your product or service
3) Few or no keywords in your ad text
4) Directing users only to your home page
5) Creating single Ad Groups
6) Using single campaigns
7) Only using broad match
8) Not optimizing Ad Serving for your ads
9) Not tracking results
10) Not modifying bids

CIAO for now,
Randy

Posted by Randy at 9:52 PM ADT
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Saturday, 27 May 2006
Life is Fresh!
Mood:  bright
Topic: Create + Promote Blogs
What an awesome title, huh? Well, it's also the title of my newest blog-renter's blog. The author, Jack, is a software engineer that enjoys gardening in his spare time and shares his insights with you.

Please visit him in the box to the right! Also sign up for our newsletter and visit our fine sponsors! Thanks a lot!

CIAO for now,
Randy


Posted by Randy at 12:03 PM ADT
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