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An Internet Marketing Tutorial for the rest of us

Welcome to An Internet Marketing Tutorial for the rest of us, where you can learn how to market yourself effectively on the web, get into major search engines, learn advanced SEO techniques, and not pay for it! Please support our advertisers and enjoy your new place on the Web! Subscribe to this site by entering your email on the right! Also sign up for the free offers we list. Internet
Monday, 5 September 2005
How to increase RSS subscriptions
Mood:  hug me
Topic: Create + Promote Blogs
Good afternoon and Happy Labor Day!

Today I'll share some tips on how to increase your RSS subscriptions. Yahoo and MSN have made it easy to subscribe to RSS feeds - wouldn't it be great if they were RSS feeds of your site?

For Yahoo, just sign in and go to http://www.my.yahoo.com/s/button.html. Then follow the five steps, making sure you put your RSS feed in the box in step 3 (not the html), and generate the code. Then copy and paste the generated code to your page. The best place for the button is at the top of the page.

For MSN, insert the following code on your page:
< a href="http://my.msn.com/addtomymsn.armx?id=rss&ut=http://yourwebsitehere.com" >< img src="mymsn.gif" >< /a >

Replace yourwebsitehere.com with the web address of your RSS feed.

To syndicate this feed over My Yahoo or My MSN, just click the buttons at the top of this page.

Ciao for now!
Randy

Posted by Randy at 6:40 PM ADT
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Sunday, 4 September 2005
How to Create Content for your Site
Mood:  chatty
Topic: Create + Promote Blogs
Good afternoon and welcome to An Internet Marketing Tutorial for the rest of us! Today we're going back to the basics to get your site more easily indexed by the major search engines.

It's an old mantra, "Content is King." If you want to get vistors to your site, you need to have something to offer them. Sure you can have a great affiliate site with awesome products at incredible prices, but consumers need a reason to choose to go to your site over the umpteen million similar sites available.

The first thing to keep in mind is to write for your visitors, not the search engines. Keywords are fine but visitors have to be motivated to spend time browsing your site.

To do this, you need to inject your personality into your writing. Friendly, conversational writing works best. As visitors usually scan the contents of your webpage, you want to keep your writing easy to read and to scan.

Following is a bullet-point summary of the key strategies for a content-rich site:

Quality Content Pointers


*Headings like the one above grab the scanner's attention
*Start with the ending (the so-called inverted pyramid style)
*Don't bury your message in a lot of verbiage
*One idea per paragraph
*KISS principle (Keep It Simple Silly)
*Try to inform your visitors more than sell them

Ciao for now,
Randy


Posted by Randy at 6:44 PM ADT
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Monday, 29 August 2005
The Podcast!
Mood:  energetic
Topic: Create + Promote Blogs
The podcast has begun! I set it up using the incredible resources available at garageband.com. It's totally free, plus they have some pretty awesome music available there as well. The help files guide you each step of the way. Once you set up your podcast, you can paste the code to your blog or website as I have done. You can add your podcast entries over the phone by calling 1-888-654-2278. You need to register for this service first, though, but there is no charge for this either. BTW, I made the most recent podcast from a payphone at a community college. Over the next week I'll begin putting all my blog entries on the podcast.

Unfortunately, because the podcast is a major change to this site, it'll take a couple of days to get relisted in the search engines. Same as when I changed the title a month or so ago. The so-called "sandbox effect."

With the addition of a podcast to your site comes a whole slew of new marketing opportunities! We'll talk about those in upcoming posts as well.

May God richly bless your online marketing efforts!

Ciao for now,
Randy

Posted by Randy at 9:52 PM ADT
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Saturday, 20 August 2005
How to replace Adsense PSAs
Mood:  a-ok
Topic: Create + Promote Blogs
If you are among the many website owners hoping to make some extra income from Google's Adsense program, here is a way to make Adsense even more profitable!

Adsense will show default ads, or PSAs, when they don't have any paying ads to show. This also can happen when the Google spider crawls your page for content. The last time Google crawled this site, for instance, I was ranting about the Trail and the Wife (oh how never the twain shall meet!), hence all the Google ads are about biking. I am going to implement today's tip and get back to daily blog-and-ping to remedy the situation.

The unpaid ads can easily be replaced with a line of code. Sign in to your Google Adsense account, click on Adsense for Content and between Color palettes optional and Channel optional is Alternate ad URL or Color optional.

In The Alternate URL box, type the following:

http://www.alternateurl.com/show?id=[MEMID]&width=[WIDTH]&height=[HEIGHT]

Click on Update URL and use the new code in your site. For this site, the above looks like this:




After you make the changes be sure to save and publish your site.

May God richly bless your online marketing efforts!

CIAO for now!
Randy

Cockapoos are cute!
Quality Bibles for less!
Drink your vitamins!
Plan the Perfect Wedding!

Posted by Randy at 8:53 AM ADT
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Monday, 15 August 2005
Duct Tape Pinging
Mood:  surprised
Topic: Create + Promote Blogs
Good Morning! Welcome to An Internet Marketing Tutorial! The odd title of this post has to do with an email I just received from John Jantsch. His web site is BlogLightning and he's working on a book called Duct Tape Marketing. He wrote me asking for a submission to that upcoming book. I told him about what we're doing here at The Internet Marketing Tutorial and he suggested I call it Duct Tape Pinging. I had (tongue-in-cheek) called it Guerrilla Pinging, but John said that was so last decade. With any luck, he'll interview me on a future podcast.

Speaking of podcasts, I plan to initiate one on this site this week, providing I'm not too beat after I get off work. I'm thinking of podcasting my regular feed for the sight-impaired. As always, I'll lead you through step by step.

CIAO for now!
Randy

My Wedding Photos!
Drink your Vitamins!
Cuddles the Cockapoo Gear!
Quality Bibles for less!

Posted by Randy at 8:40 AM ADT
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Friday, 12 August 2005
Consistency is Key
Mood:  chatty
Topic: Create + Promote Blogs
Good Morning! The key element in creating and promoting blogs/websites is consistency. Not only do I now have a listing on Yahoo, Google, and MSN, but Ask Jeeves has picked up my listing and MSN has some of the sites I have listed on my blog as well. I have spent about an hour each morning creating a new entry, and pinging Yahoo and the other services.

I discovered a new service, GarageBand.com, that not only has some really hot independent music, but also has a free podcasting service. I am going to add podcasting to this site within the next week, and, as always, will describe to you how to do so on your own site. I am also an independent musician and will be adding my own music to the site. Right now, you can hear me at SonicBids music. Just click on the audio files.

Below are links to some really kewel sites. May God richly bless your marketing efforts!

CIAO for now,
Randy

Drink your vitamins!
Cuddles the Cockapoo gear!
Quality Bibles for less!


Posted by Randy at 8:01 AM ADT
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Wednesday, 10 August 2005
Submitting RSS feeds / Review of FeedShark
Mood:  energetic
Topic: Create + Promote Blogs
Morning, all! I just checked Google and this blog is now listed under the new title. I also wanted to mention another method of promoting your blog/website. Keep in mind, that all the methods listed here read just the top page of your blog, so you might want to include your website as a signature. This method involves your RSS feed (see below) and an ugly monster called Feed Shark.

Feed Shark is located at http://feedshark.brainbliss.com. It has a nice list of places to submit. Some of them are duplicates of the ones listed below. If you put the URL of your blog into Feedshark and hit the buttons your blog will be indexed within a few hours or a few days. Submit both your blog url and your RSS url because some take one and some take the other.

The links to Newsmob, Fuzzy Software, Blogs R Us, Genecast, and Blogmatcher do not work. DevAsp, Visual Builder, and CompleteRSS require that you input the RSS feed again. 4SearchRSS is currently not accepting feeds due to spamming problems.

All in all, Feed Shark is a great service to promote your blog. 15 of the 21 submission services do work, and only 3 require an extra step.

One other note about promoting blogs...I've tried a few of the services where you submit your link and surf for credits. I've gotten literally 1000s of credits with some of these services but no hits to my site. What I have gotten is 5 junk mails for every site I surfed. The trade-off is not worth it, IMHO.

Do put quality content in your blog and you'll get visitors. A catchy title doesn't hurt either.

I want to close this blog with a quote from Ronnie James Rio off the blog Matt's Minute:

"You are the strongest chain
And not just some reflection
So never hide again
You are the driver
You own the road
You are the fire
Go on explode
You've got desire
So let it out
You've got the power
Stand up and shout"

Hmmm...might be really good if I put one of my hip-hop beats to it, huh?

God bless you in your internet Marketing efforts!
CIAO for Now!
Randy

Quality Bibles for Less
Wedding Photos and accessories
Design the Perfect wedding here!

Posted by Randy at 9:27 AM ADT
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Saturday, 6 August 2005
Changes
Mood:  party time!
Good morning! I decided to change the title of this blog to more accurately reflect the content, although I may from time to time take to rambling about the beauties of the TRAIL that WIFE is jealous of.

I wanted to post some observations about the so-called "sandbox effect." If you recall, using the blog and ping strategy, I got this blog listed on both Yahoo and Google, and if you followed my advice, you got yours listed also. However, last night I asked my mom to look at it on Google and it was not listed...it got put in the SANDBOX.


The reason it got "sandboxed" was because when I was working on the site, I noticed the RSS feed for USA cycling was no longer functional and replaced it, as you might guess, with a feed that discusses internet marketing. Initially, it took a few days for Yahoo's spiders to read my site and a few more for Google's (where o where is my dear MSN?). So I just have to wait again to show up in the results while the spiders do their thing while I blog and ping daily. It may be a few days more as I just changed the title.

Stay tuned though, as in future posts I will describe exactly how to get an RSS feed and post it to your blog, how to put up Google Adsense to earn a bit o' money from your blog, affiliate marketing, and more!

CIAO for now and may God richly bless your marketing efforts!

Posted by Randy at 10:58 AM ADT
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Friday, 5 August 2005
Prayer Changes Things
Mood:  on fire
Topic: Create + Promote Blogs
Good Morning everyone! Sorry if the title seems a bit cliche, but it's true!

Last Sunday, I really didn't feel like going to Sunday School. We've got a really tremendous class, called "Blended and Blessed." They've got a web site, Blended and Blessed, which you can check at your leisure. All that being said, I really didn't feel up to it and instead went to the prayer room. I got on my knees before the Lord and just had a heart-to-heart. Every day since, I've done the same. It's just like creating and promoting blogs , the TRAIL or anything else worthwhile in life. If you are consistent on a daily basis and keep on doing what you should, great changes will take place.

Here's some examples this week: my wife is still gone on her business meeting (remember her web site) and she called me last night. She witnessed a 10-car pileup on I-10 outside of Jacksonville that the Lord saved her from.

Also, my older daughter started high school as a freshman this week. The first day she got sick and came home early, but she's gone every day since and is really enjoying herself. Our relationship has really blossomed as well, which is wonderful, considering that she was the only child of my wife for 11 years before we got married. Then I came along with my little one, who starts 4th grade next week.

So bottom line, prayer changes things - sometimes in little or imperceptible ways, sometimes quite dramatically. If you haven't started a daily prayer time or have let life get in the way - take a tip from me and just give God a few minutes of your time in prayer today. You can do it anywhere, in the shower, on the way to work, anytime!

CIAO for now and God bless your new prayer life!

Randy

Posted by Randy at 8:43 AM ADT
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Thursday, 4 August 2005
Back on the Trail
Mood:  happy
Topic: Trail Happiness
Good morning!

My wife is gone to a business meeting for the next few days, so I've got some time to ride. You can check out the website for her business here.

I didn't actually get out to the trail but I did ride some around the neighborhood. Nothing like zooming around the street at 20 mph with the wind in my hair. Then my inlaws came back. I'm staying with them for a few days, mostly because their place is closer to my temp job. Cycling is such a great stress reliever! I've been kicking it up a notch lately and riding in 14th gear.

I've been at my temp job for 3 weeks now. It started out as a 2-week assignment, but they really seem to like me and told me they would give me a week's notice as to when they no longer needed me. I told them I was interested in a position they had posted too, so maybe it will work out.

I just put up wedding photosphotos of my wedding, too. Check them out!

Well, CIAO for now! I'm going to go blog and ping for the day before work. I pray that each of you has a blessed day. Please remember that Jesus loves you and died to save you. Check ya on da flip flop with more!

Posted by Randy at 8:10 AM ADT
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