An Internet Marketing Tutorial for the rest of us

Internet Marketing Secrets
Mood:  lyrical
Topic: Create + Promote Blogs
What I'm sharing tonight are not really "secrets," per se, as much as oft-overlooked common-sense approaches. These tips come courtesy of Dennis Regling, Bella Online's Magic Editor.

Dennis states that, as we all know, the Internet can be a "wonderful sales and marketing tool."

Then he debunks the oft-believed myth of "Build it, and they will come." Just because you build a website and get a lot of hits, doesn't necessarily translate into a lot of profits. Many people sink a lot of money into buying hits, which is about as effective as "mass mailing your offer to everyone in the phone book."



Then Dennis writes, "You may use Google AdWords to generate hits only from those searching for your "key words." Unfortunately, unless your key words are very specific, you may be paying for hits from curiousity seekers. However, key words that are too specific will not generate leads."

Quite a conundrum, n'est-ce pas? Your business should be easily found by customers who are ready and willing to buy. A functional website with good navigation, some good meta-tags, search engine submission and pinging the major search engines make it a snap for people looking for your services to find you.

It is even better business to find qualified prospects, send them to your webpage and then stir them to action. Develop qualified relationships within your neighborhood and your business field.

CIAO for now,
Randy