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Saturday, 22 October 2005
How to Avoid Black Hat SEO
Mood:  chillin'
Topic: Create + Promote Blogs
Black Hat SEO refers to practices and/or techniques that are immoral, unethical, and potentially illegal to receive more hits to your blog or higher search rankings. An Internet Marketing Tutorial for the rest of us wants you to get traffic in legit ways, because these will lead to your continued online success.

These should be avoided at all costs, as they will not only reflect badly on your business, but also banned from certain search engines.

1) Don't stuff your keywords. Some sites are simply long lists of keywords. As discussed earlier, integrate your keywords into the content of your site. Your marketing efforts will go much further.

2) Don't use invisible text. Don't put your keywords lists in white against a white background.

3) Don't use doorway pages. These are "fake" pages that users never see. It's a trick to try to get search engine spiders to give higher rankings but should never be used.

4) Don't spam the search engines. There are several services available (such as Addme.com) that allow you to submit your website to multiple search engines.
If you feel you must use a service like this (the Blog and Ping method described in earlier posts does the same within 3 days that takes the search engines 3 months or more), mark your calendar with a certain day each month that you will submit to the search engines and don't deviate. Else you may find yourself banned from these as well.

5) Don't believe the hype about "guaranteed top ten placement in Google." These companies just want to take your money, use several of the Black Hat SEO techniques, and leave you and your site banned from the top search engines. Getting top placement takes time, ingenuity, creativity, and a lot of patience. Nothing worthwhile ever comes overnight. Even babies need 9 months to develop and sometimes a day of labor.

Keep reading this blog for even more tips. Add us to your My Yahoo or My MSN by clicking their buttons above. The RSS feed that you can use in your favorite news aggregator is on the right.

If you like auctions, sign up for StormPay or click here to register for Ubid.

CIAO for now,
Randy

Posted by Randy at 7:24 PM ADT
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