How to Write an Optimized Article
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Topic: Make Money with Your Blog

How to Write an Optimized Article

Search engines give high rankings to "authority" sites. What I mean by that is that your site has lots of interesting, unique, and relevant information. The article should be optimized to achieve even higher ranking in the search engines.

You should write about a topic that is intimately related to your business and website. Don't copy content from your website or anyone else's as search engines dislike duplicated content.

Here's a step-by-step guide to writing your optimized article:

1) Put keywords in title
The title tells the search engine the content of your page. Enclose the title in h1 HTML tags since some search engines look for those.

2) Locate keywords throughout content
The theme of the article should revolve around the keywords. Use a touch of common sense and don't forget that you are writing for the reader, not the search engine. About 600 words is good.

3) Put the keyword in first and last paragraphs

4) Put the keyword in subheadings
By subheadings, I mean headings braketed by h2 or h3 HTML tags. Some search engines look for these, and they make for easier reading for people who scan.

5) Put your personality into everything you write
Informal, friendly, conversational language works best, and will make your reader feel like he or she is at home.

CIAO for now,
Randy



PS. The comments contained herein are an abridgement of comments by James Peggie, director of marketing for Elixer Systems.