High Tech and Computer Sales Jargon- NEW - Different color from previous design
- ALL NEW - Parts not interchangable with previous design
- EXCLUSIVE - Imported product
- UNMATCHED - Almost as good as the competition
- DESIGNED SIMPLICITY - Manufacturer's cost cut to the bone
- FOOLPROOF OPERATION - No provision for adjustments
- ADVANCED DESIGN - The advertising agency doesn't understand it
- IT'S HERE AT LAST!
- Rush job; Nobody knew it was coming
- FIELD-TESTED - Manufacturer lacks test equipment
- HIGH ACCURACY - Unit on which all parts fit
- DIRECT SALES ONLY - Factory had big argument with distributor
- YEARS OF DEVELOPMENT - We finally got one that works
- REVOLUTIONARY
- It's different from our competitiors
-
BREAKTHROUGH - We finally figured out a way to sell it
- FUTURISTIC - No other reason why it looks the way it does
- DISTINCTIVE - A different shape and color than the others
- MAINTENANCE-FREE - Impossible to fix
- RE-DESIGNED
- Previous faults corrected, we hope...
- HAND-CRAFTED - Assembly machines operated without gloves on
- PERFORMANCE PROVEN - Will operate through the warranty period
- MEETS ALL STANDARDS
- Ours, not yours
- ALL SOLID-STATE
- Heavy as Hell!
- BROADCAST QUALITY
- Gives a picture and produces noise
-
HIGH RELIABILITY - We made it work long enough to ship it
- SMPTE BUS COMPATABILE - When completed, will be shipped by Greyhound
- NEW GENERATION -
Old design failed, mabey this one will work
-
MIL-SPEC COMPONENTS - We got a good deal at a government auction
- CUSTOMER SERVICE ACROSS THE COUNTRY - You can return it from most airports
-
UNPRECEDENTED PERFORMANCE - Nothing we ever had before worked THIS way
- BUILT TO PRECISION TOLERANCES - We finally got it to fit together
- SATISFACTION GUARANTEED - Manufacturer's, upon cashing your check
- MICROPROCESSOR CONTROLLED - Does things we can't explain
- LATEST AREOSPACE TECHNOLOGY - One of our techs was laid off by Boeing
