What If People Bought Cars Like They Buy Computers? --------------------------------------------------------------------------- Helpline General Motors helpline, how can I help you? Customer I got in my car and closed the door, and nothing happened! Helpline Did you put the key in the ignition? Customer What's an ignition? Helpline It's a starter motor that draws current from your battery and turns over the engine. Customer Ignition? Motor? Battery? Engine? How come I have to know all of these technical terms just to use my car? --------------------------------------------------------------------------- Helpline General Motors helpline, how can I help you? Customer Your cars suck! Helpline What's wrong? Customer It crashed, that's what went wrong! Helpline What were you doing? Customer I wanted to run faster, so I pushed the accelerator pedal all the way to the floor. It worked for a while, and then it crashed, and now it won't start! Helpline It's your responsibility if you misuse the product. What do you expect us to do about it? Customer I want you to send me one of the latest version that doesn't crash anymore! --------------------------------------------------------------------------- Helpline General Motors helpline, how can I help you? Customer Hi! I just bought my first car, and I chose your car because it has automatic transmission, cruise control, power steering, power brakes, and power door locks. Helpline Thanks for buying our car. How can I help you? Customer How do I work it? Helpline Do you know how to drive? Customer Do I know how to what? Helpline Do you know how to drive? Customer I'm not a technical person! I just want to go places in my car!