Tailgating - How does it work?
You have seen or even participated in the SPORTS events Tailgating
people bring out their best food, best souvenirs, and best beverages
for a GREAT TIME. Most of the time, if not always, everyone is
willing to share with everyone walking by.
If you ask the store Manager at Walmart they might let you set up outside.
Where ever you park your car, if you are going to tailgate
out of a vehicle, ask a manager first if it's ok.
If you are selling on the spot a product you might
need to call your city hall and get a permit. If you are not selling anything
on the spot, you won't need a permit.
YOU MAY PRINT THIS PAGE FOR YOUR OWN USE
Put up a Sign on your vehicle or table
Tell People:
WE ARE TAILGATING to share our wonderful product and opportunity with others.
PURPOSE: TO ADVERTISE YOUR BUSINESS!
WHAT YOU NEED (but not limited to)
A minimum of 2 representatives, but not more than 4 at one time
A large or noticeable vehicle
AVON BANNER (Leadership Kit has a perfect one!) Or you can make your own
A POSTER with the words FREE AVON on it - use vinyl lettering (6" or larger)
or lettering from the computer. DO NOT HAND WRITE THE SIGN - make this
professional!
DO NOT USE RED LETTERING - use DARK BLUE OR BLACK ON
A LIGHT COLORED BACKGROUND
*PLEASE NOTE:AVON must be in ALL IN CAPITAL LETTERS, as per
the advertising policies of AVON.
AVON is a registered trademark and logo.
Samples and testers
Recruiting Information and Kits
Current Brochures
Sales Receipts
Pens
Clipboard(s)
Index cards or something you have professional created on your PC for the potential
customer
to write their name and phone number on for your follow up
Another recommendation: Customer Survey - provided on the following pages
Leave the children at a daycare or babysitter so you can focus on the activity and HAVE FUN!
WHAT TO WEAR:
Appropriate to the weather BUT PROFESSIONAL
Some reps wear khakis and a polo shirt.
AVON name badge or pin
This is not a place for jeans, t-shirt etc. This is work, not errand or house cleaning time!
A BIG SMILE AND GREAT ATTITUDE
WHEN:(not limited to, but recommended)
Friday afternoons 10-2
Saturday afternoon 10-2
Sunday afternoons 11-3
WHERE:
Find an empty parking lot or parking space where there is a heavy flow of traffic AND
easily
accessible by motorists.
Avoid construction areas.
SET UP AND ACTION:
Each representative should have a sign to hold up
Park the vehicles in an angle that you can hang the Banner facing the street
Tie Balloons to the vehicle
Stand by vehicle and wave at passerby's - LOOK LIKE YOU ARE HAVING FUN,
because this is fun!
WHEN A MOTORIST/PASSERBY STOPS BY:
To be fair to each other........rotate who gets the leads
When a motorist drives up, ALL REPS should smile and wave, but ONLY ONE
person go up
to the car or wait on the person
to walk up to the AVON vehicle.
They stop by because they are curious, looking for a specific AVON
product or need an
AVON representative.
If they fill out the customer questionnaire, give them ONE sample, one brochure
and let
them know you will take GOOD CARE OF THEM and call them soon!
SMILE SMILE SMILE and be polite and say thank you as you finish the conversation
and
/or as they drive away.
THERE ARE NO HARD AND FAST RULES to TAILGATING,
this is only serves
as a recommendation. Make the event PERSONAL and YOURS, but always
keep professional
and FUN FUN FUN!!!
EXAMPLE OF CUSTOMER SURVEY
copy and paste this and put it twice on paper
then print and cut in half
hand to people right then and there to fill out
(ready to print, photo copy and cut in 1/2 for your use)
PLEASE PRINT ALL INFORMATION CLEARLY
NAME _____
ADDRESS
CITY/STATE/ZIP
PHONE
EMAIL
I would like information about (check all that applies to you):
__AVON Partner/Helper (collect orders from friends, family and co-workers,etc.)
__Purchasing AVON products
__Receive future AVON brochures
__AVON Fundraising (school, church, family reunion, other charity)
__AVON Earning Opportunity (starting my own AVON business)
__Purchasing AVON products
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