Placing Newspaper Ads
How to Place a Newspaper Ad
A sales representative at your local newspaper can help you get started. Call the newspaper’s advertising
department and set up a meeting. You will be given the rates for ads of various sizes and tips on when
to run them. For example:
– Sunday papers usually have the highest readership, especially among working women
(the rates are also higher).
– “Best Food Day,” usually Wednesday, is another good choice. Many people read this edition
for the latest food values and money-saving coupons and might be more receptive to
an earnings opportunity.
Copy choices for use in classified ads are included in this Policy Guide.
Always check the rates before placing an ad. Often you can get a reduced rate by running an ad
in more than one issue.
No other business name may be included. If, for example, a Representative also sells “XYZ Toys,”
that name cannot appear in the ad with “AVON.” Otherwise, Customers could assume that Avon
and XYZ Toys are related companies.
Reminder: Any advertising placed by Representatives must include your name and clearly indicate
“Avon Independent Sales Representative” (or abbreviate as “Avon Ind. Sls. Rep.”). The ad or flyer
cannot imply that Representatives are employees of Avon or are Avon, the company.
Sample Copy for Classified Ads
Let’s Talk about the most personalized
shopping experience around: Avon.
Contact:_____________________
Avon Independent Sales Representative
_____________________
Additional Ad Copy:
I can give you a complete Skin Care and
Color Consultation. I am an Avon Certified
Beauty Advisor.
I’ve got a FREE GIFT for you if you have
an Avon party in your home.
Recruiting Ad
Interested in building a career by
mentoring others? Let’s Talk.
Contact:_____________________
Avon Independent Sales Representative
_____________________
at (phone/e-mail)
Additional Ad Copy:
“As an Avon Representative, my success
is in my own hands.”
To become an Avon Representative...
Up to 50% earnings on sales. Free travel
awards. Scholarship opportunities
for your children.
How to Place an Online Classified Ad
To determine the local online classifieds available in your area, start by typing your state’s name followed by
the word “classifieds” in the search bar of your ISP.
Many large communities and cities have online classifieds
sites as well (i.e., Seattle Classifieds, Long Island Classifieds, Kansas City Classifieds, etc.), so be sure not
to overlook your own community when you do your search.
You will be presented with a list of the local classifieds that match your search. Click on the title of one that’s
best for you and contact them for rates and more information. Search Results: EXAMPLES ONLY
Marlton, New Jersey Classifieds
Classifieds in Marlton, New Jersey.
http://www.starcities.com/usa/nj/marlton/townsquare.shtml
Marlton, New Jersey Classifieds
Classifieds in Marlton, New Jersey.
http://www.starcities.com/usa/nj/marlton/townsquare.shtml
Newark, New Jersey Classifieds
Check out the free classifieds for Newark—New Jersey’s largest city.
ShopJackson.com
Web sites of businesses in Jackson Township, New Jersey.
http://www.shopjackson.com
Sample online recruiting ad:
Start your own business backed by a company
with more than a century of quality and service.
Avon Independent Sales Representative
Location: Any Town, Any State
Call: 555-555-5555 or e-mail: YOUR EMAIL
Visit my Web site: www.YourAVON.com/????
Sample online selling ad:
Shop AVON at home or office. Personal delivery
and a 100% Satisfaction Guarantee.
Mary Smith, Avon Independent Sales Representative
Location: Any Town, Any State
Call: 555-555-5555 or e-mail: YOUR EMAIL
Visit my Web site: www.YourAVON.com/????
Reminder: Any advertising placed by Representatives must include your name and clearly indicate “Avon
Independent Sales Representative” (or abbreviate as “Avon Ind. Sls. Rep.”). The ad or flyer cannot imply
that Representatives are employees of Avon or are Avon, the company. The use of a product, model or
any other photograph from any Avon publication as part of the advertisement is prohibited. It is acceptable
to copy information found in any article or news release, such as a product claim, that is from an official
Avon publication.
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