Apologies for not updating site recently. Have been extremely busy.
Please visit CSKnet to see what I've been up to.
Looking for Search Engine Optimization services, information or consulting?
This site, STI, may move at somepoint over there, but will surely be getting a major overhaul, either way...
| || |
MAIN • SCHOLAR• BAFFLE-GAB THESAURUS
As any self-respecting bureaucrat knows, it is bad form indeed to
use a single, simple word when six or seven obfuscating ones will
where is the Washington phrasemaker to turn if he is hung up for
what Horace called "words a foot and a half long"?
Simple. Just glance at the Systematic Buzz Phrase Projector, or
The S.B.P.P. has aptly obscure origins but appears to come from a Royal Canadian Air Force listing of fuzzy phrases. It was popularized in Washington by Philip Broughton, a U. S. Public Health Service official, who circulated it among civil servants and businessmen. A sort of mini-thesaurus of baffle-gab, it consists of a three-colum list of 30 overused but appropriately
portentous words. Whenever a GS-14 or deputy assistant secretary needs an opaque phrase, he need only think of a three digit number-any one will do as well as the next-and select the corresponding "buzz words" from the three columns. For example, 257 produces Systematized logistical
projection," which has the ring of absolute authority and means absolutely nothing.
Broughton's baffle-gab guide:
As this was originally written in 1968, you can see that it is by no means exhaustive, so feel free to ad as needed!