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7341 Poston Way
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Boulder, CO 80301
Phone 303.579.3596 t
Fax 303.527.1772 t
Home 303.527.1679 t
Email willettsm@earthlink.net
Q U A L I F I C A T I O N S S U M M A R Y
- Over 15 years experience in the information technology industry
- Extensive experience with client/server systems design and implementation, system development methodologies and tools, database design and management, data mining and database marketing, and Geographic Information Systems
- Consultative sales and technical consulting background for Fortune 500 clients
- Track record as key contributor to multiple start-up enterprises
- Ability to relate to people at all levels of business and management
- Proven ability to harness talented individuals to achieve a vision
- Excellent communication skills, both written and oral
- Innovative and effective problem solver
- Strong track record of mapping business and technology drivers and delivering value to clients
P R O F E S S I O N A L E X P E R I E N C E
Persona - 1999 to 2001
Vice President Service Delivery responsible for Product Management and Account Management for this Internet start-up company in the permission-marketing / eCRM space
- Key contributor to development of product and market presentations resulting in raising over $45 million in venture funding
- Developed and delivered product and sales presentations
- Recruited/hired key product development and marketing personnel
- Provided strategic sales support resulting in over $9 million in sales and the establishment of an international sales channel
- Led the Data Services business line including P&L, technology, sales, and contracting
MatchLogic, Inc. - 1998 to 1999
Director Advanced Targeting developed and launched anonymous profiling and targeted Internet marketing services for this industry-leading digital marketing services division of Excite@Home
- Defined market opportunity and product objectives
- Drove product specification and engineering, and negotiated all major supplier contracts
- Developed all marketing and sales material for the anonymous targeting product
- Launched product at a major industry conference, including a featured press meeting and interviews, six months after initial product conceptualization
- Negotiated and closed a licensing agreement worth over $2 million which became the template for a new revenue stream for the company
dbINTELLECT Technologies - 1993 to 1998
Segment Director/Founder responsible for managing successful client engagements with Fortune 1000 customers utilizing dbINTELLECT's scaleable database marketing and data mining systems
- One of three founders of this intrepreneurial start-up division of EDS
- Key contributor to production of the business plan, the initial sales material, and the product positioning collateral
- Wrote every proposal in the first year of operation and achieved a 75% close rate
- Developed templates for client engagement process and technology delivery
- Hired and trained the initial Account Managers
- Managed the deployment of customer-centric marketing systems and processes for multiple Fortune 100 companies in the communications, manufacturing, and financial services industries.
- Key contributor to growing the company to $30 million in annual revenue
EDS - EMA/EDS FLAME Product Group 1992 to 1993
Technical Consultant with varied responsibilities.
- Worked with the executive team to establish the marketing strategy for the FLAME Facility Work Management System
- Developed and delivered the sales presentation to numerous prospects
- Established the direction, created the project plan and led the effort for product development for the FLAME system
- Successfully completed contract negotiations for master re-seller agreements
EDS - Marine Spill Response Corporation 1991 to 1992
Technical Consultant responsible for all geographic information systems (GIS) components of systems supporting MSRC's mission: to provide best effort response to catastrophic oil spills in coastal U.S. waters.
- Establish GIS requirements within the context of MSRC's mission via prototyping and collaborative JAD sessions
- Completed vendor selection and negotiated contracts for enterprise licensing
- Developed the application architecture to integrate the selected GIS package as the graphical user interface for other system components in Macintosh, UNIX and IBM mainframe environments
- Organized and facilitated Steering Group meetings with multiple federal and state government organizations to establish the necessary consensus on processes and requirements for operation of this $800 million start-up non-profit organization.
EDS - Technical Consulting Program 1990
Senior Systems Engineer selected as 1 of 16 engineers from 2,000 eligible to participate in the EDS Technical Consulting Program (TCP). The TCP is an intensive technology training program designed for senior systems engineers in EDS. The program provides exposure and hands-on experience with the following paradigms, methodologies and advanced technologies:
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EDS - Atlanta Gas Light 1987 to 1990
Senior Systems Engineer responsible for the system design, technical support, data management and the overall system architecture design and integration of the Atlanta Gas Light GIS/work management project.
- Designed and documented the system architecture
- Evaluated and selected the software platform and specified vendor deliverables to enable EDS to meet customer requirements
- Designed the database model to support existing and future views of gas facilities
- Designed and lead the development of the synchronization of multiple physical databases over a wide area network
- Managed the technical support and data management teams
R E F E R E N C E S
- Available upon request.
