Dear Parent,

You've seen the ads. You've heard other parents talk. You may have even read articles about the benefits of martial arts training for children. Still, you're wondering, "Come on, how can karate and judo teach wholesome values - and life skills?" Well, we'd like to take this opportunity to tell you.

As one of the most successful martial arts schools in the Southwest, " Family Karate Institute " is now open in Cave Creek, Arizona.

We have been helping children like yours gain character building tools found only in martial arts training. No other activity or sport can match up. Tools like perseverance, positive mental attitude, self discipline and goal setting are not always communicated effectively in school, and are also often missing on our soccer and little league fields, hockey rinks, and basketball courts. This is unfortunate, because teaching children these basic life skills, at a young age, can have a HUGE impact on the degree of success and happiness that children achieve in later life.

In the next few pages, we're going to tell you how you and your child can sample all of this, and more. RISK FREE!!

What's the biggest obstacle to you child's success?

Your child's first and biggest challenge comes not from the neighborhood bully. It comes, instead, from personal issues. For example:

Overweight children who are ostracized because of their appearance. (we've seen many such kids who've lost a few pounds through self discipline and exercise and gained tremendous amounts of self esteem.)

Physically smaller children who get picked on because of their size. (We frequently see them gain in strength and self confidence as their physical abilities increase.)

Shy children who are always afraid of trying anything new (often because they are convinced they'll fail - time and again we've taught them how to overcome their fears and develop the "winners attitude" through repeated, successful martial arts experiences.)

Overactive, inattentive children who learned to channel their energy and focus their attention.

So how do you get your child to deal successfully with these issues that can scar children for years and hold back their chances for a full and happy life?

At Family Karate Institute, we provide solutions for these and other issues. Here's how:

No other activity for kids does this better than martial arts.

Once you learned to ride a bike, you never forgot. Likewise, the skills and habits of success, once learned, become a part of your child forever. We have witnessed this time and time again with children who have experienced our programs, and we have had countless parents tell us of the changes they've seen in their children after only a few classes at Family Karate Institute.

But don't take our word for it - here's what other people have to say about The Karate Institutes Youth Programs:

"Comment 1." - Sincerely, Mrs. xxxx, teacher

"Comment 2 " - name

"Comment 3 " - Dr. xxxx

"Comment 4" - xxxx

"Bryce has become more disciplined, confident, and coordinated since he has studied the martial arts." - Betty Fry

"Ethan has been able to focus much better since becoming a karate student. He has also learned the meaning of 'intensity' to express how much he wants to accomplish a specific goal." - Carrie Kornetsky

"Karate is a great aid in cultivatingself discipline. Currently, karate lessons on citizenship help Keane in developing better listening skills." - Celine Baker

Now, how and why does the AKI or KIA approach to martial arts training manage to achieve results like these?

Our program gives your child the chance to explore and appreciate measurable increases in strength, flexibility endurance, and balance.

But this is only the start. These physical skills act as a foundation for something much more important: the development of life skills - not independent of the physical skills, but interwoven with them.

Here's some examples:

You know that most martial arts styles use different colored belts to show progress and rank. At Family Karate Institute, our belt system is specifically designed to help your child set and achieve attainable goals. This type of structured achievement system is perhaps the greatest program for teaching goal setting that has ever been devised for children. Based on the principle of steady consistent improvement, self confidence and improved self esteem are developed through a series of winning experiences.

This is how it works

Set a goal
Have a plan
Work hard towards it's achievement
Persevere until you reach the goal
Set higher goals

The key, of course. is to make sure that students win. How? By having a curriculum which is broken down in small do-able chunks. When children set a goal, work for it, and then achieve it, they start to believe in themselves. Repeating that experience over and over leads to the development of TRUE self esteem and self appreciation.

However, it's not enough that our students have physical skills alone. In order for our students to be promoted to their next belt, they must have their parents and school teachers sign a form that states that they have been doing their best in school and home. This really helps to drive home the messages of responsibility and self discipline that we teach. It also gives you, as a parent, a powerful tool to reinforce desirable behavior.

Here's the criteria we ask you to use when you are signing the promotion form:

1. Children shall greet their parents when they enter the house (Hi Mom! Hi Dad!) and tell their parents "Good-bye" when they leave.

2. Children will always be respectful of their Parents, Teachers, and Elders.

3. Children will be kind to their brothers and sisters.

4. Children will help keep the household - especially their own room - neat and clean and will make their own beds every morning.

5. Children will keep their hair, body, and teeth clean daily.

6. Children will not interrupt adult conversations.

7. Children will do all their assigned schoolwork every day.

See any areas there for improvement with your children? For many parents, this is their favorite part of the program.

When parents come in to see about our classes, we ask them what benefits they hope to see their children receive from their martial arts training. By far the most common response is "discipline." But we find that after talking to them, what they really want for their children is "SELF discipline."

There's a very significant difference. Discipline is when you tell your child to clean his room or he won't be allowed to go out and play with his friends. Self discipline is when your child cleans his or her OWN room without being nagged.

At Family Karate Institute , we strive to instill the attribute of SELF discipline in children. We do this in a number of ways:

First, we're not the army. We believe emphatically in the principle of POSITIVE - not negative - reinforcement. That's not to say that our classes lack order - far from it. It's just that our students quickly catch on that there are definite parameters to the type of behavior expected from them.

Second, we emphasize "trying to catch students doing something right" and highlighting them to the rest of the class.(Example - "I really like the way Johnny is sitting up straight - he looks like a Black Belt!". Suddenly, all the other students are sitting up straight, too, not because we ordered them to, but rather because they WANT to - that's SELF discipline.)

If self discipline becomes a habit for children at an early age, it can have a tremendous impact on the outcome of their lives and how successful they become. This also pays off in refusing to give in to negative peer pressure. Your child will have a deeper respect for rules, at home and at school.

Our activities channel children's energy and aggression.

Sometimes parents hesitate to enroll their children in martial arts classes because they fear that it will make them more aggressive. In fact, the opposite is true. We find that our programs have a "leveling" effect on kids. For those who are full of high spirits and even aggressiveness, it gives an acceptable outlet for their energy. And they'll have a lot of opportunity to do it, as we have a greater number and variety of training bags and equipment than most schools two and three times our size.

At the same time, we drive home the message repeatedly that their skills are NOT for showing off. At Family Karate Institute, it is consistently stressed to all students that karate skills require them never to be abusive or offensive and are only for use defensively. The kids that you see on the playground or in the neighborhood going "HI-YAA" and kicking are usually NOT the students who have had formal training, at least not from a quality school. After a short period of time our students become markedly less aggressive while maintaining confidence and high personal self-esteem.

On the other end of the scale, the kids who are more shy and withdrawn get the opportunity to "come out of their shell" in an environment that is positive and reassuring. They learn to be come more ASSERTIVE, not more AGGRESSIVE (big difference!)

Our programs teach lifetime self defense skills.

So far we've talked extensively about the positive life skills that our programs provide. We pride ourselves on giving our students the confidence and true self respect to recognize, avoid and walk away from a potentially threatening situation.

But let's face it - it CAN BE a rough world out there. The numerous tragic incidents of school violence we've seen in the news have focused new attention on childhood bullying and harassment. One study found that 90% of 4th through 8th graders report being victims. Being bullied can make children feel lonely, unhappy, frightened, unsafe and leave emotional scars that can last well into adulthood, as well as immediate physical danger.

At Family Karate Institute , the attributes of self esteem and confidence that we've discussed above will make them less of a target for bullies. We'll also teach them specific ways to avoid trouble, and to overcome the bully without fighting. But, instead of teaching "sport karate" or flashy but empty "Hollywood Movie" techniques, we'll also give them practical and effective self defense skills that will last them for a lifetime. How to verbal skills and body language to a bully or stranger and be convincing. How to get out of headlocks, chokes, grabs, rear holds, holddowns on the ground, and much more.

(It may surprise you to know that not all martial arts schools really teach effective self defense - in fact, many do not, focusing instead on "tournament" fighting strategies or formal exercises which often don't translate into practical self protection.)

Over the years, we've received feedback from numerous students and former students who've had to use what they had learned to avoid potentially devastating results. One was an eleven year old boy who used the verbal and distancing techniques we teach to avoid and drive off an adult stranger who was attempting to abduct him. Another was a fourteen year old girl who used our ground escape techniques to successfully prevent being raped.

Think of our self defense training like you think of insurance - you hope you never have to use it, but when you do need it, it's great to have!

In addition to the powerful, empowering attributes listed above, you can also look forward to seeing your child develop:
:
Courage:
Your child finds the courage to move outside of the comfort zone. He wills himself to take on more difficult karate moves and skills. He becomes no longer afraid of being afraid.

Staying power:
Your child learns not to give up. She sticks things out. Even if she fails she perseveres. She won't let her self doubts get in the way of finding ultimate solutions.

Improved Focus which delivers the skill to "zero in" on critical tasks at hand. Doing what needs to be done WHEN it needs to be done. Learning to make eye contact with his teacher (and not just in karate.) Paying greater attention to what each teacher says.

Still, you're wondering if this will work for your child. We've made it very easy for you to find out - for your child.

Let us assume any risk you may have by making this very special Internet offer. We would like to offer your child a month of lessons without any further obligation whatsoever, for only $49.95, Plus... these extra free gifts, available only through this Internet offer, and for new students only.

Call 480-951-2236 now, mention the internet offer, and receive:

1) A free Official karate uniform ( a $34.95 value). Wearing that uniform makes the child feel like they are part of something special.

2) A free 14 page booklet written especially for parents called How To Build Self Esteem Through Martial Arts Training. We will give this to you as soon as you register so you can read about the tremendous benefits of martial arts training, even before your child begins.

3)  And a free Family Karate Institute Karate Basics video cassette. This video reviews all the basic techniques your child will be learning in class in in our beginners program. A $29 value, free with this special Internet offer only.

All this, but only if you call 480-951-2236 now. Remember, there is no other cost or future obligation whatsoever. (This is for our INTERNET CLIENTS ONLY, so please print out the above offer and bring it with you when you come!)

If you don't want to register for an appointment today, but you'd like to receive our monthly newsletter and more information about our school, then click here to join our mailing list and we'll send you more information as it becomes available.

Thank you for your time and we hope to meet you at our school.

Sincerely,

Mike & Cathy Anderson

PS Remember, the greatest gifts you can give your child are self confidence, greater self esteem and a positive mental attitude. Give them the best chance they have at attaining these all important qualities. Register today to take advantage of our special free Internet offer.

PPS While you are at it, why not consider joining our adult program? There is no better way to stay in shape, have fun, learn to defend yourself, lose weight and relieve stress.