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PARC Principles

PARC stands for Proximity, Alignment, Repitition and Contrast. In design they relate too the following

  • Proximity - All related items should be grouped together. This helps organize information and reduce clutter from disjointed information.
  • Alignment - All Items should be placed on the page according to visual connections. This pulls the page together and alot helps organize a page
  • Repitition - The Design should have some repeated aspects. This helps too unify the aspects of the page and add a degree of visual exitement
  • Contrast - If two items should be different make them different. Use this contrast too create focus Contrast adds another large degree of visual interest and exitement

This Website is an example of a poor design. As a task we had too redesign this webpage. The first is the original, the 2nd the redesign

BAD

Good